Feeding the Powerless: NYC Food Truck and JetBlue Roll Out

Throwndown sponsored by jetBlueTODAY, FRIDAY NOVEMBER 2, post-Sandy lower Manhattan will get a break – a breakfast, lunch or dinner break, that is – as an estimated 11,000 meals are given away at more than a dozen lower Manhattan locations, thanks to the combined forces of the New York Food Truck Association and JetBlue. (In a considerably lighter mood, the airline sponsored the recent Food Truck Throwdown in Boston.)

If you’re among the power-out citizens of lower Manhattan, look up the locations on New York Street Food. The list will be updated throughout the day. Or check them out via Eater’s handy but preliminary list.  Eater offers an interactive map.

Throwndown sponsored by jetBlueWhile we’re on this subject, the New York Food Truck Finder might be worth a bookmark for its day-in, day-out locator services.

For the very picky eater, though, the Zagat food truck finder, which promised to filter locations by two-dozen cuisines, is still in Beta. The two dozen listed under “cuisine” (but not activated) include not only Asian and Asian Fusion, European, Greek, Korean Barbecue, Moroccan, Turkish and Taiwanese, but also such international favorites as Soup, Ice Cream, Pizza, and Hamburgers.

Brooklyn Makers at Martha Stewart’s American Made Show

THE DETAILS: A huge American Made sign in Grand Central Station gets
a going-over by Brooklyn Artisan inspectors. (Photos for BA/Mollie Ann Smith)

MY FIRST ENCOUNTER WITH THE UNDERGROUND BUZZ about Martha Stewart’s big Grand Central Station event is literally that – underground: in the food court, where I am buying a quick chicken caesar. Something (the Brooklyn Artisan tote bag over my shoulder?) must’ve tipped off Maria who is taking food orders at Tri Tip.

Martha Stewart's American Made was a big event for Maria, working at Tri Tip.

In the food court, Maria is excited that Martha Stewart’s upstairs.

“Have you been up to the Martha Stewart exhibit? It’s really fun,” she confides. “I made a key chain and I’m going back after my shift to make a necklace.” Usually she knits or crochets, but she says she has gotten a bunch of new ideas from the show. No, Maria didn’t see Martha Stewart in person, but to know she was there was…a good thing.

Up in Vanderbilt Hall, one long line snakes around to the silkscreening of custom tote bags, another waits on the food tastings, and a third crowd will attend the next class session in a screened off area behind the silver Toyota. Toyota, Westin Hotels, and JCP (as in James Cash Penny) are among the event sponsors. The craft tables are on the eastern side of the hall along with the UPS and Avery sponsor/information tables.

Foxy & Winston towels designed by Jane Buck, Red Hook, Brooklyn

Brooklyn’s Red Hook is the creative home of Jane Buck’s whimsical designs. (BA photo: Joy Makon)

Brooklyn is well represented at the craft tables. Red Hook’s Foxy & Winston display, for instance, shows tea towels, children’s aprons, pillow covers, wispy neck scarves, and letterpress cards printed with whimsical designs by Jane Buck: artichokes, hedgehogs, paddleboats, tugboats, peacocks.

Jane tells us her designs are printed in India on Indian cotton, and then the bolts are cut and the pieces sewn in the USA. She herself is an import, she mentions. As an art history and fashion student in London for five years, she was making a living by waiting tables. She met and was courted by a New Zealander. When his English visa ran out, he had to go home, and the closest spot to her he could find to live was New York. He is a wine importer. They traveled back and forth and then made the leap: 13 years ago on October 1, they were married in Central Park. It’s a love story that stretches halfway round the world and ends up in Brooklyn.

Jane Buck set up her design studio in Red Hook and opened a little retail area in the front. Now through that store and other outlets, her business has enough volume for her to afford an assistant three days a week. “Before that,” she says, laughing, “‘I’d be working in the back and when someone came in, I’d have to pop out from behind the curtain: ‘Hello, may I help you?'” [Read more…]

Move Fast! 50% Off Basic Rate at 3rd Ward Right Now

URGENT UPDATE: The Good News: Will Sansom of 3rd Ward has confirmed with brooklyn-artisan.net that people who join as new Basic Plan (usually $99 a year) members today through midnight, Monday night, October 15, can get a special rate of 50% off. Mention Brooklyn Artisan when you inquire.

The Not-so-good News: Thursday night’s session on using Kickstarter to raise funds for your business project was so packed that even people who’d registered in advance, like us, (but arrived two minutes late) were unable to squeeze in even to stand among the spillover crowd in the back. Craning our necks to peer around the corner, we could see the edge of a chart on a slide, couldn’t hear a bit better, and did become an annoyance to the people we were leaning on to get a peek.

Speaking of numbers, though, here are some stats on 3rd Ward. (Also, scroll or click down to our earlier story, below.)

Member transport: Bikes locked to the radiator along a 40-foot hallway.

It’s a story of 2’s. 3rd Ward recently took over Floor Two of the warehouse building, doubling their space overall (to about 30,000 square feet). Staff? Around 20 people. Courses offered? About 200. Membership? 2000. Members who work there fulltime? 200. How long has Will himself worked there? 2 years. Doing what? A lot of construction such as putting down plywood patches on the strip oak floor upstairs.

Insider's View of Bathroom Door

A somewhat, er, collegiate aesthetic on a bathroom door.

So all of the old wood strip floors upstairs are rough and patchy, yes, but still kinder underfoot than the gleaming polished concrete downstairs.

You can pay less now, but soon get moreSansom also outlined expansion plans, some visibly under way, others still under (plastic) wraps. A members’ cafe. More classrooms. An expanded shop for metalworkers, to match the new woodshop. A brand new sculpture room. And new, better bathrooms are promised, forgoing the, um, old college radio station aesthetic. [Read more…]

The Makers Find Their Way to Brooklyn’s 3rd Ward

SOME PEOPLE ARE MAKERS, SOME ARE TAKERS: We’ve been hearing that a lot from the top of the Republican ticket this fall. But however you plan to vote, there’s no denying that the hive of activity that is 3rd Ward comes from the makers. It’s a school, it’s workshops, it’s a hangout space. The membership is diverse in age, ability, and skills, but they all come to the repurposed warehouse in Williamsburg to work, to learn, and usually to share. Brooklyn Artisan visited on a recent Sunday evening and the place was buzzing.

3rd Ward customer service specialist Erica Eudoxie

Customer service rep Erica Eudoxie has worked at 3rd Ward for 18 months and taken 13 courses. Her long-term interest is jewelry making.

The only takers, if you can call them that, are the folks taking the classes that range from an intense one-day session up to courses that run over eight weeks. You can take Embroidery 2.0, or choose one of 20 offered in Fashion, or 8 in Welding & Fabrication, or 20 in Woodworking, or 10 in Web Design, or 16 in Drawing, Painting & Illustration.

One category is called simply Bike = Love. offering Basic Bike Mechanics, Intermediate Bike Mechanics, and Badass Bike Lights. (“With the right components, you can build your very own bike light which outshines all the others. In this class, you will make your very own hi-power LED bike-light which runs off a 9v battery.”)

For 3rd Ward members, the pricing structure is an incentive to commit to the community for the long term. (Basic membership, $99 for a year; co-working, $149 a month, or $119 at the annual rate – for the longer stay, you get a lower rate).  There are work stations as simple as library carrels, shared computer stations well equipped with big-screen Macs, conference areas, and even dedicated office spaces for micro businesses. My favorite presently on-site is Susty Parties, which sells colorful party goods made from sustainable materials, of course. (You can see why the business owners might like having this frou-frou stuff  Out. Of. The. House. Please!)

Like wallflowers at the eighth-grade dance, dress dummies huddle against the wall between classes. The sewing room serves some other purposes, too.

The  wood and metal makers’ professional spaces have recently been separated from the student spaces. To work in either area, you must pay the Pro rates ($599 a month, or $479 monthly at the annual rate) and demonstrate your skill level to a shop manager so that you are not a danger to the high-powered tools, to other workers or to yourself.

The metal shop includes a large work area with metal cutting and welding tools and shielded work stations. The even larger woodworking loft has materials-storage racks, table saw, lathe, drill press, mortising machine, an advanced dust-handling system, plus shop brooms and industrial size dustpans neatly stowed in plain sight. Separately vented yellow lockers stash potentially toxic and fume-producing wood finishing chemicals; a covered can that’s emptied every night takes care of oily rags.

Business training is available as well, both in structured classes and in informal, water-cooler consulting. Small-business bookkeeping. Using social media in marketing. Presentation skills for attracting investors.

Erica Eudoxie explains why she has taken so many courses herself: 13 and counting. “It’s not just the typical ADD skill set,” she says, laughing. “It’s the impulse to make something. I have it, and most people here do. It’s why they come.”

Have there been any big stars to brag about, any bold-face names who’ve passed through 3rd Ward on the way to success? “It depends on how you define success,” Erica says. “If it’s being able to quit your office job and make a living with your craft, then yes, definitely.

“And I’d say there are a lot here now who’re on the trajectory to success.”

 

Sipping Moonshine & Bourbon at The Kings County Distillery

YOU GET A NICE DOSE OF HISTORY AND 3 SIPS OF WHISKY for your $8 on a typical Saturday afternoon between 2:30 and 5:30, in Building 121, the old Paymaster quarters at the Brooklyn Navy Yards. Brooklyn Artisan took the tour on Sunday, a special opening for the distillery’s participation in Open House New York.

The Boozeum displays a home-size copper distiller.

The Kings County Distillery bills itself as New York City’s oldest operating whisky distillery – founded in 2010 by Colin Spoelman and David Haskell, on a porch in Bushwick, and relocated last year to the Navy Yard in Williamsburg. In their new-but-old building (built at the turn of the last century), space is given to a modest wall display of photos. It features readably-large repro’s of historic documents and a lively old-newspaper account of a local battle in the “Whisky Wars” fought not long after the Civil War ended.

Triggering the Vinegar Hill riots, troops from the Naval Yard were sent into the “Irishtown” neighborhood to close down 13 illicit stills. Vast quantities of distillery waste water poured out into  the streets. Twenty people were killed. (When a rum-maker’s vat in Boston burst, molasses in an eight-foot wave made a micro-tsunami in the narrow street. Imagine the sticky aftermath. And the flies. No business for sissies.)

The federal action on distilleries was not about temperance, it was about taxes; excise taxes, not taxes on income, had funded the Civil War. After the war, the feds wanted to shut down any stills that weren’t paying up. Only after income-based taxation was legislated early in the 20th century could the country afford Prohibition and the loss of revenue from “sin taxes” on booze.

The history display is called the Boozeum, and I’m glad to report that the same sense of humor about themselves and their “evolving” whisky-hist’ry show pervades the whole operation and spares it any whiff of pretentiousness. They take themselves lightly, but as a native Kentuckian, Colin Spoelman has maintained from the beginning that they are serious about their bourbon. His home state’s Nelson County is widely considered the beating heart of bourbon country. Last year, with the move to the bigger distillery, Colin gave up his day job with an architecture firm to grow the business. Now, that is being serious.

The Mash: Hot water liquifies the starch in corn, then enzymes from sprouting barley seed break down the starches. Bourbon mash is 70% corn, 30% barley.

A third partner, Nicole Austin (above), has joined the founders and now oversees operations. She studied chemical engineering in college, though not with this career in mind. “It was kind of like a lightbulb going off,” she says, “I thought, Hey, I bet I know how to make this.” In its early days in Bushwick, the distillery bottled up to 270 liters of corn and barley based whisky a month, less than one tenth of what they now can produce in the Paymaster building.

Nicole also conducted the Sunday tour we joined, discussing the progress of distilling from American corn and Scottish barley “mash,” through yeast-processing, batch-testing and tasting, and then aging in the proper new American-oak barrels that must be used if the spirits are to qualify as legitimate bourbon.

About two years ago New York State started defining “farm distillery “ or Class D licenses more broadly, Nicole explains, which means that small-batch producers legally can distill, bottle and wholesale spirits themselves. Apple producers and farmers lobbied heavily for the change in law. With no more required cut for separately licensed distributors, the economics as well as the legal climate have suddenly become much more attractive. The Kings County Distillery was fast out of the gate. Now, Austin says, there are a dozen licensed distillers in the city (not all of them up and going yet) and two dozen or more in the state. [Read more…]

What’s as Brooklyn as Apple Pie? The Annual Bake Off!

Apples and pie plate/Brooklyn Artisan photo by Joy MakonARE YOU A CHAMPION BAKER? Show off your skill: Register this coming Saturday, October 13, to compete next Saturday, October 20, in the Annual Apple Pie Bake-off at the Grand Army Plaza Greenmarket. Sign up in person at the information tent or do it online by emailing sblateis@greenmarket.grownyc.org. Insiders’ Tip: Apples are the pride of New York State, so be sure your homemade pie uses local apples.

Maker Faire Exploding (in the Good Sense)

Faire Marketing Director Bridgette Vanderlaan just gave Brooklyn Artisan the official attendance count: An astonishing 55,000 people visited World Maker Faire/New York in Queens last weekend, a stunning 57% growth over last year. With 650 vendors this time, the vitality of the event is clear. See Brooklyn Artisan Contributor Bruce Campbell’s reports,  Making Space for Makers in Brooklyn and Brooklyn Makes It…to Queens at World Maker Faire 2012. (Remember to come back – he has more good stuff to report.)

Also see Joanna Beltowska‘s report on the packed-auditorium talks by “Seth Godin, and Chris Anderson, both authors and entrepreneurs, the latter also editor-in-chief of Wired Magazine  and co-founder of robotic manufacturing company 3D Robotics,” she writes. “Anderson is accompanied by Bre Pettis , co-founder and CEO of MakerBot Industries; the two are giving a talk on how the Maker Movement, and 3-D printing in particular, might spark a new age of manufacturing in the US.” Provocative phrase of the day: “the democratization of creation.”

The Cutest Little Library in All of Prospect Heights

Is it for the birds? Or the bees? No, it’s a super-small library.

WITH BROOKLYN LATELY ABUZZ ABOUT BEEKEEPING, at first I thought this was a hive mounted on a post. Then I read the signs and was charmed [Read more…]

Atlantic Antic Take-away: Not Just Memories, Free Bike Helmets!

Helmets for everyone.

KUDOS TO COUNCIL MEMBER STEPHEN LEVIN and the NYC Department of Transportation for the bike helmet giveaway Sunday, putting a safety spin on the exhuberant rain-or-shine fair.

Expert fittings and how-to helmet info went with the free helmets for kids and grownups – advance prep for the ambitious bike share system. Citi Bike launch is now set for March, 2013, when 7000 of the eventual 10,000 bikes are to be deployed to 420 stations. It’s to cover parts of Manhattan, Long Island City and Brooklyn, and will run with solar-powered circuit boards and software.