Abrupt Farewell from 3rd Ward

Apparently that WAS the wolf at the door, and someone let him in. Several blogs and the New York Observer have reported that following a brief frenzy of fundraising that most thought was just crying “wolf,” 3rd Ward has shut down abruptly. Members who have based their businesses there must scramble to get their inventory and gear and find new locations on the shortest of notice. Industry City, anyone? 

UPDATE: In an email yesterday, 3rd Ward notified members that they must remove their stuff by day’s end October 11, and there will be no membership refunds. Gothamist reports: “Even 3rd Ward’s instructors were kept in the dark, many armed with lesson plans they’ll never use—and compensation they’re worried they’ll never see.” Nigel Shamash, an agent for the building itself, not 3rd Ward, is also scrambling to provide spaces for ousted 3rd Ward members.

Naturally there’s a website: SAVE3RDWARD.com.   It is intended for the community, not for the 3rd Ward sponsors or administration, as businesses using the site figure out what to do. Some would like to retain studio space in the building, at least in the short term.

What’s Your Business Mantra? And When To Commit to It

“Ready, Aim, Fire” or “Done is Better Than Perfect”?
Business and career coach Bill Jones first appeared on motivational posters in the 1920s and 30s.

Here’s the conventional wisdom, but does it still apply? (Business and career coach Bill Jones first appeared on motivational posters in the 1920s and 30s.)

WHY DONE IS BETTER THAN PERFECT, says the Etsy Blog title for the June 20, 2013 entry by Alexandra Ferguson. And then the art shows a cute cushion with the message, Ready, Fire, Aim.  As the originator of “‘Done’ is better than ‘perfect'”  (explained in an addendum to an earlier post to this blog), I like to think that in today’s conditions these mottos make more sense than they did in Bill Jones’s day.

Ms. Ferguson observes that many businesses get stuck in “paralysis by analysis” rather than going forward. Her own story is a case example that encourages leaping from the daydream stage into production and selling – in her case, selling her handmade cushions on etsy.com. Her first offering of message pillows she’d already made cost $1.60 in listing fees, a very low capital requirement to enter a business! No lease. No significant inventory. No staff. No equipment beyond what she’d needed for gift-cushion making as a hobby. Her launch served as a market test — and a commitment test. Was this really a business she could stay in? DUMBO-based etsy.com made it not only cheap and easy to get her product to market, but the market itself is global.

Smorgasburg and the Brooklyn Flea help other artisan-entrepreneurs test themselves in the food business by providing venues and some basic disciplines. The Brooklyn Botanic’s celebration of hot chiles is another. Ample Hills Creamery founder Brian Smith took his unusual ice cream flavors to market via ice cream trucks and kiosks before committing to that first lease in Prospect Heights. Brooklyn’s growing network of co-working spaces and commercial kitchens keep equipment and production space costs thinkably low. Share-and-learn facilities like 3rd Ward  in Williamsburg can graduate their biggest successes to Industry City in Sunset Park.

Brooklyn Artisan Executive Editor Basia Hellwig reports in “Start Ups Aren’t for Sissies” on some entrepreneurial thrills and chills. Her stories provide mental preparation. BA Executive Editor Joy Makon’s look inside Alchemy Creamery gives another window into what’s involved. BA Executive Editor Phil Scott and Contributor Bruce A. Campbell have reported on Brooklyn’s Makerbot, pioneer of 3D printers. There’s venture capital out there to back some winners.

Tomorrow, Brooklyn’s first food and drink trade show, Brooklyn Eats, presents a new opportunity. It is sponsored by the Brooklyn Chamber of Commerce and a host of corporations like commercial Citibank, Fairway, Whole Foods, National Grid, Verizon, and Acumen Capital Partners LLC and Jamestown Properties, as well as the Daily News and Edible Brooklyn as media partners.

The bright line between artisan and entrepreneur shines when the Alexandra Fergusons and the Brian Smiths of the world realize they’re not just creating cute cushions or unique premium ice cream flavors, they’re creating businesses. Should they move beyond bootstrapping? How much bigger can small-batch get before small-batch loses its edge? Sounds like it’s time for a serious, stage-two business plan. That’s when a trade show like Brooklyn Eats or a presentation to a venture capital fund really starts to make sense. It’s only been a very few years since Makerbot stepped up, after all, and it’s now valued at $403 million. Who’s next?

Brooklyn Artisan Editor & Publisher Anne Mollegen Smith was editor-in-chief of Working Woman magazine when its circulation grew to 950,000.

Joy’s Best of Brooklyn for the beginning of March

Biodynamic wine…and cheese…and beer, always beer • food shopping renewals • talks about dinners and sports books • the original New Orleans Jazz Band
Themed merch at Brooklyn Museum's store. (Photograph by Brooklyn Artisan Photo Pool.)

Themed merch display at Brooklyn Museum’s store. (Photograph by Brooklyn Artisan Photo Pool.)

Supermarket News

fairwayFriday, March 1 Fairway Red Hook re-opening! “We love this neighborhood,” says Fairway’s website. The feeling is quite mutual…and we can all celebrate starting at 8am as this foundation of the Red Hook community opens for business after four months of renovations and restoration after Sandy. Of course Marty is going to show up, along with performances by Brooklyn Dodger Symphony Band and an appearance by Brooklyn-based Miss America, Mallory Hytes Hagan. Fairway has partnered with Restore Red Hook to continue supporting those hit by Sandy—the small businesses, residents, employees—and will match donations up to $20,000. PLUS: Red Hook Lobster Pound and Red Hook Winery will reopen on Friday too.

We Were Heard Windsor Terrace Green Beans. Back in June 2012, Key Food, the only viable, non-bodega supermarket in Windsor Terrace, suddenly closed, leaving residents without a full-service place to shop for food. Worse, the landlord then leased the space to pharmacy-giant Walgreens creating a dearth of local food shopping choices, along with potentially jeopardizing business at two well-liked local pharmacies. Both the landlord and Walgreens representatives refused to discuss the neighborhood’s desire to include a grocery store in any of the plans.

Summer, 2012 protest. (Photograph, DNAinfo/Leslie Albrecht)

Summer, 2012 protest. (Photograph, DNAinfo/Leslie Albrecht)

This story is being tagged co-working, grassroots, citizen advocacy, sustainable markets, neighborhood-supported small business.

While the Windsor Terrace Key Food was bona fide awful to many, it was still important to this community of 12,000—enough, so that neighbors banded together to form Green Beans Not Walgreens, a grassroots resistance organization with the message that any Walgreens would be boycotted unless a sustainable fresh food market was worked into the plans. Citizen advocates, community leaders and local elected officials were initially rebuffed by corporate Walgreens, but pressure intensified to get the message heard. On February 21, the community received more positive news from Walgreen officials and Key Food corporate representatives that a hybrid space would be developed to include a “state-of-the-art” Key Food as part of the Prospect Avenue space. Next up: many residents have the means to shop at more upscale food businesses (Fairway, Union Market, Park Slope Food Coop, Fresh Direct, Trader Joe’s, an impending Whole Foods, even Costco) so Key Food will need to earn its reputation to be taken seriously. In this neighborhood that values shopping locally, especially the Prospect Park West shopping strip, there is still a lot of concern that small-town friendly Ballard Pharmacy and Oak Park Pharmacy will be priced out of business by the Walgreens pharmacy. The fight continues on.

globes

What a difference it makes to the neighborhood when a shop owner cares about their place!

Elsewhere…

< Friday, March 1 Open House/Cocktail Party at Windsor Place Antiques & Ephemera. Owner Rebecca Rubel is a Brooklyn Flea regular and has had an Etsy store since 2009. Her first brick-and-mortar shop is located on a corner site that was for decades an eyesore of a legal office, but now showcases her love of maps, especially large school maps, globes, and all other sorts of well-loved stuff, displayed in eye-catching, clever groupings. Windsor Terrace. 6pm-8pm.

preservationJazz

Rolling Stone calls Brooklyn Bowl “…one of the most incredible places on Earth.”

Friday, March 1 Preservation Hall Jazz Band performs at Brooklyn Bowl. Don’t miss the one-and-only from New Orleans. The Preservation Hall Jazz Band, dating to 1961, has a mission to nurture and perpetuate the art form of New Orleans Jazz. PHJB Creative director Ben Jaffe is the son of the original founders, Allan and Sandra Jaffe, and has spearheaded programs such as the New Orleans Musicians Hurricane Relief Fund. Sound familiar? At Brooklyn Bowl’s performance space, in the former Hecla Iron Works (circa 1882), you’ll hear great music, enjoy food from Blue Ribbon, and can even get in a round of bowling at one of the 16 LEED-certified lanes. Advanced tickets for PHJB are sold out, but limited admission for $20 will be available at the box office at 6pm for the 8pm show. Williamsburg.

DinnerLoveStorySaturday, March 2 Dinner, A Love Story, a cookbook tasting event at powerHouse in Park Slope. Melissa Vaughan (The New Brooklyn Cookbook) moderates this sampling of dishes from Jenny Rosenstrach’s Dinner, A Love Story. Jenny notes that she’s kept a diary of every single thing she’s eaten for dinner since 1998; Dinner A Love Story is her website devoted to helping parents figure out how to get family dinner on the table. Park Slope. 4pm-5pm.

Pouring at Littlefield.

Pouring at Littlefield on Saturday.

Saturday, March 2 Urban Brew Fest and Craft Beer Festival at Littlefield. More than 50 craft and specialty brewers will be pouring at Littlefield’s sustainably-renovated warehouse. Food and music will keep you on your toes. Advanced ticket purchase recommended. Gowanus. 12pm-9pm.
Suggested reading: New York’s Ale Awakening: How a Cocktail City Learned to Love Beer

Saturday, March 2 Intro to Cheese Making at 3rd Ward. This class will demystify the steps of cheese making from milk to cream to curd and will teach you how to make creme fraiche, cultured butter, mascarpone and cream cheese. You’ll also take home a cheese-draining basket, and recipes using the freshly-made products and other creamery ideas. Williamsburg. 1:30pm-4:30pm.

catSunday, March 3 Community Bookstore and PS 321 host Writers Series #2: Influential contemporary books about sports. A discussion by sports journalists (and PS 321 parents): Steve Busfield, sports editor of Guardian US; Howie Rumberg, sportswriter at The Associated Press; Ralph Russo, national college football writer at The Associated Press. Moderated by Ezra Goldstein, co-owner of Community Bookstore (and originator of the unofficial Brooklyn Artisan mascot cat chalkboard). This event is geared toward adults, although children are welcome. At Community Bookstore, Park Slope. 2pm.

(Photograph from Jenny & François Selections.)

Domaine Binner Winery, Alsace. (Photographs from Jenny & François Selections.)

Natural Winemakers’ Week,
February 28-March 6

Organic, natural and biodynamic winemakers from France, Italy and Oregon will be in NYC for a week of wine dinners, classes and tastings. Here’s what’s featured in Brooklyn:
Saturday, March 2 Natural Wine 101 at Brooklyn Wine Exchange. Louis/Dressner Selections will introduce some of their favorite producers of small, family-owned wineries. Cobble Hill. 4pm.
Tuesday, March 5 Ides Bar at Wythe Hotel will throw a party featuring all the winemakers, 20 wines by the glass, a DJ, and a great view of Outer Brooklyn’s skyline. If you need an excuse to visit this cool hotel, this could be it. Williamsburg. 8pm-12am.

Loup Blanc Winery, Bize-Minervois.

Loup Blanc Winery, Bize-Minervois.

Wednesday, March 6 stop by Fermented Grapes for a free wine tasting with winemaker Loup Blanc. Prospect Heights.
Wednesday, March 6 winemaker dinner at The Farm on Adderley. Four course dinner paired with wines from Les Chemins de Bassac from Languedoc, France, and Pogiosecco from Tuscany, Italy. Reservations essential—the wine dinners hosted in the back room at The Farm are rumored to be delicious and a lot of fun. Ditmas Park. 8pm.

2todoNOTEJoy Makon curates Brooklyn Artisan’s Craft & Design coverage and creates the weekly Best of Brooklyn lists. Send items for listings to brooklynartisan@joymakondesign.com

Joy’s Best of Brooklyn: Need a fix for the winter doldrums?

Get out of your comfort zone with a challenging class that uses new materials, techniques and ideas. Here’s some of our favorite classes, coming up right now:
IMG_0816

What better time than cold, grey January to cocoon with warm, soft
yarn?
I’m thinking that it’s time to take a class to learn a challenging stitch
or two, handle some new wool and see what others are working on.

HANDS ON

Entrelac Knitting at Argyle Yarn Shop
This is one of several classes offered at this new Windsor Terrace yarn shop that make complicated-looking techniques easier to learn. During the two-hour class, up to six students will learn to knit a scarf using Entrelac technique. The final result resembles a basket-weave type of texture, accomplished by using only knit and purl stitches. 10% discount toward yarn and needles is offered on the day of the class. Sunday, January 20. 1pm-3:30pm.

knit

A knitting knobby, aka spool knitter, may appeal to young children learning to knit.

Parent & Child Knitting at Brooklyn General Store
Knitting is a wonderful skill to learn and share and should be started young! My grandmother taught me how to knit when I was seven, and I went crazy knowing that I could save up a few quarters and go to Woolworth’s, buy a huge skein of Coats and Clark knitting worsted in colors that striated all over the color wheel, and knit me up a scarf in a week or so. I later moved on to knitting skirts and vests out of all kinds of acrylic fluff—this was the 60s, you know—and watch out when I learned to make fringe! Grandmother taught me Continental-style knitting, but I found the English style easier, and to this day I knit English style and it has never cramped my technique. When I came across the Parent & Child Knitting class at Brooklyn General Store, I totally approved. This 3-week class is designed to encourage creative interaction between parent and child (age 7 and up). Together you’ll learn basic knitting skills including how to cast on, knit, purl, bind off, and decipher simple instructions. Carroll Gardens/Cobble Hill. Sundays, beginning January 13, 5pm-6:30pm.

Ronimainworkshop

Screenprinting, once abandoned by art schools and artists as unhealthy with its use of solvents and oil-based inks, is having a resurgence. Master printer Roni Henning (pictured in green tee) tells all at her open-studio workshops in Bay Ridge.

Screenprinting with master print artisan Roni Henning
Learn to create water-based screenprints and monoprints using non-toxic techniques pioneered by printmaker Roni Henning. Screenprinting has personal, professional and commercial applications that will be explored at open-studio workshops. Using hand and digital methods, Roni will cover basics for those unfamiliar with screen printing, along with demonstrations of more complex techniques. Roni, a reknown artist and author, collaborates with artists to create fine art editions (Romare Bearden, Andy Warhol, Red Grooms, and Alice Neel are on her resume). Bay Ridge. Sessions scheduled twice a month. Contact Roni through her website to sign up.

NYC Resistor teaches students to“Fire the Lazzzzor!”

NYC Resistor teaches students to
“Fire the Lazzzzor!” safely and creatively.

Laser Design and Rapid Prototype at NYC Resistor
Using an Epilog 35 Watt Laser, learn basic rapid prototype techniques, safety and design skills, and make a piece during this three hour class. Class fees include lab time for laser cutting, Q&A, and working with design software like Inkscape, Illustrator or Corel Draw. Scrap materials for experimenting with are provided, and additional materials such as laserable acrylic can be purchased to use. This hands-on class will go step-by-step from initial idea to pressing the “go” button on the laser. NYC Resistor is a hacker collective that meets regularly to share knowledge, hack on projects and build community. Founding member George Shammas’s bio states that he breaks things to fix them. Good to know. Boerum Hill. Sunday, January 20, 2pm-5pm.

joineryPro Picture Frames on the Table Saw at Makeville
Artisanal shop class? Makeville Studio, a hands-on lab for craft, building, art and invention is offering a chance to safely master table saw techniques and learn to make professional quality hardwood picture frames. Learn to make accurate and repeatable miter cuts and keys, set up and use a dado set, apply quick and easy finishes, cut mat boards and mount the finished frame. Gowanus. Three sessions on Mondays, starting January 14, 7pm-10pm.

NEED TO KNOW

Intellectual Property for the Fine Arts at 3rd Ward
Sooner or later, every artisan, business owner, author and maker confronts the need to control ownership of what they have created. The financial implications can be huge, and most of us are ill-prepared to deal with protecting our rights when it comes to our creativity. An evening spent learning about Intellectual Property at 3rd Ward will be a few hours well spent. Entertainment and intellectual property lawyer Kelly Kocinski Trager will discuss when and how to use copyrights, trademarks and patents; how to protect yourself and your creations; and Q&A on pertinent facts. Williamsburg. Thursday, January 17. 7pm-10pm.

Intro to Google Analytics at Gowanus Print Lab
If only someone would tell us about the stuff we need to know so that our blog gets more exposure. 21-year-old Rutgers Graduate Ian Jennings is presenting this three-hour lecture, and sounds ideal. His course will discuss: What’s the difference between a visit and a pageview? • Who’s visiting your site? • Who’s coming back? • What kind of device are they using? • How can I get more traffic from search engines? • What about Facebook, Twitter, and all those other social networks? • How do I sell more stuff? • What other tools exist? Thank you Gowanus Print Lab for recognizing that some of us need clarification in this area. Gowanus. Wednesday, January 23, 7pm-10pm.

5-dollar-lincoln$5 Fridays at Brooklyn Central
Brooklyn Central, a new art and photography education center in DUMBO, offers 90-minute classes for $5 on Fridays. It’s part of BKC’s philosophy to keep things simple with motivated instructors and short sessions that will help you learn something new, build on your creativity, and expand your goals. Seems like a painless way to pick up some photo basics like “Dealing with Low Light Situations,” “Color,” “Capturing Motion,” “The Lowdown on Lenses,” and “Photoshop Basics.” DUMBO. Fridays, check website for times and dates.

BLDG 92's Ted & Honey café.

BLDG 92’s Ted & Honey café.

CAUSE YOU’RE HUNGRY TO LEARN

The Pearl Harbor Sandwich: Cuisine at the Brooklyn Navy Yard
Brooklyn Artisan is often found hanging around the Brooklyn Navy Yard because it’s such a fascinating mix of old and new, with history to discover and history in the making. This talk and tasting, in conjunction with Brooklyn Historical Society, will explore the Yard’s past and present using food as the central theme. Discover the modern grocery store that is soon going to replace Yard mansions, and get access to one of the largest rooftop gardens in the U.S. Where do the Yard’s artists go for snacks today? (Hint: it may be BLDG 92’s Ted & Honey café.) Led by historic gastronomist Sarah Lohman, who is Artist in Residence at BLDG 92. Vinegar Hill. Thursday, February 28, 7pm.

Current soda flavors from Brooklyn Soda Works include spiced plum, hibiscus + cinnamon + ginger,  apple + ginger.

Learn about current flavors produced at Brooklyn Soda Works like apple & ginger.

Create Your Own Handmade Soda at Brooklyn Soda Works
Small batch soda masters Caroline Mak and Antonio Ramos, founders of Brooklyn Soda Works, will be demonstrating their special science-based techniques—Ramos is a chemist—to create home-brewed soda. Tour their test kitchen and get a hands-on demo in pairing interesting flavor combinations, and then hand craft your own soda. Book this class through SideTour, an online marketplace of classes and events. Bushwick/Bed Stuy location. Thursday, January 24. 7pm-9pm.

LEARNING COLLECTIVES & MEETUPS

3rd WardBrooklyn BraineryBrooklyn SkillshareFixers Collective NYCChurch of Craft at the Etsy LabsBrooklyn Tech Meetup
jellyweekWorldwide Jellyweek: A Jelly is a casual working event that takes place in a home, a café, a coworking space or an office to allow people to collaborate on a project for a day. Worldwide #Jellyweek  2013, January 14-20, will offer several opportunities in Brooklyn to collaborate: • Coworking Jelly Day, Friday, January 18 at Brooklyn BraineryJellyweek 2012 days at Bitmap.

2todoNOTEPlease mention Brooklyn Artisan if you decide to sign up for a class.

Joy Makon curates Brooklyn Artisan’s Craft & Design coverage and creates the weekly Best of Brooklyn lists.
Send items for listings to brooklynartisan@joymakondesign.com

Joy’s Best of Brooklyn, December 28, 29, 30

PART TWO
The Team at Brooklyn Artisan is thankful for:

Here’s Part Two of our list. What are you thankful for? We’d love to know. Share with us on Facebook, email, or leave a comment.

Getting to see and play around Natural History, the amazing stick sculpture by Patrick Doherty, at Brooklyn Botanic Garden. By the end of December it will be taken down, because it was not built to last forever. Wear-and-tear and Sandy have done it in. (Photograph, taken in February 2011 is courtesy of One Little Star.)^ Getting to see and play around Natural History, the complex, visually striking stick sculpture by Patrick Doherty, at Brooklyn Botanic Garden. Created to be temporary, yet having lasted well over a year, it will be dismantled on December 31 because wear-and-tear and numerous storms have finally broken it down. (Photograph, taken in February 2011 is courtesy of One Little Star.)

Families who’ve donated tons of toddler toys to the Underhill Playground in Prospect Heights

The passing stranger who saw our keys hanging in the lock and kindly put them through the mail slot.

allhandsondeck_coverSeemingly unlimited energy and creativity in fundraising for Sandy restoration efforts.
restoreReStore Red Hook is one such effort, formed to raise at least $5,000 for neighborhood small businesses still reeling from Sandy. Their cookbook, All Hands On Deck, a $15 e-book download, is a collection of well-loved recipes selected from the tightly-knit community. Recipes include home/made’s Flourless Chocolate Torte, Pumpkin Almond Cake from Baked and Lobster Mac & Cheese from Red Hook Lobster Pound. “People put everything they had into their restaurants,” said Monica Byrne, a ReStore Red Hook co-founder whose restaurant home/made and its basement storage was flooded during the storm. This project gives a glimpse into what makes the businesses and the people running them so special. Purchase and download here.

Bergen Bagel for what they do best: bagels.

^ ^ ^ ^ Bagel fight! Terrace Bagels for what they do best: cinnamon-raisin bagels.

Pete Hamill, the former Shabbos goy at Park Slope Jewish Center in the 1940’s, for reading “The Gift of the Magi” at the Brooklyn Holiday Book Fair at Old Stone House.

chemexOur Chemex coffeemaker for its timeless design. No other carafe or coffeemaker matches the elegance of pouring coffee from this glass spout. Ours is circa 1980; the rawhide tie gets replaced every few years.

MTA.info/nyct for keeping us up to date after Sandy flooded the subway tunnels.

Neighbors who’ve turned sidewalks and stoops into free libraries.

NYE_ProspectPark_PaulMartinka

December 31 at 11:59:59pm. (Photograph: Prospect Park Alliance/Paul Martinka.)

New Years celebrations in the nabe:
* Fort Defiance. EVE: an evening with Master of Mixology Charles H. Baker, Jr.  DAY: Southern brunch with Coca-Cola ham, biscuits, lots more. Yes, reserve. Red Hook.
* Fireworks in Prospect Park at Grand Army Plaza. Thank you Marty.
* Run. EVE: Brooklyn Road Runners sponsors a 5K in Prospect Park at 11:15, complete with glow necklaces and fleece hats for registrants. DAY: Prospect Park Track Club’s 20th annual Harry’s Handicap Race at 10am. One loop of Prospect Park, followed by potluck brunch, coffee, bagels with a great group of runners and friends. It’s been awhile, but we’ve run this one at least ten times, and it’s always a hoot.
* Walk over the Brooklyn Bridge with Dr. Phil. Philip E. Schoenberg, Ph.D., that is. His annual walk is a chance to party and play on the Bridge, complete with fireworks viewings, refreshments, prizes, and lots of chances to pick up little-known facts from one of NYC’s best tour guides.

smilingCat_NYFoodTruckAssnrussia-mccurryThis kitty via NYC Food Truck Association
and This > “A home without a cat—and a well-fed, well-petted and properly revered cat—may be a perfect home, perhaps, but how can it prove title?”—Mark Twain. Quote and photograph from Home Again, a series of global photographs defining the idea of home, from the blog of photographer Steve McCurry.

Kings County Hospital ER for taking care of 140,000 of our sick and injured every year.

Saint Augustine Roman Catholic Church for their remembrance of World Aids Day.

Everyone in the surf, on January 1, 2013. (Photograph by the Coney Island Polar Bear Club.)

Everyone in the surf, on January 1, 2013. (Photograph from the Coney Island Polar Bear Club.)

Coney Island for an amazing summer with beach walks, Nathan’s, Grimaldi’s pizza, and Tom’s. We’ll be back next summer no matter what. And come January 1 at 1pm, we will be (only) observing the annual New Year’s Day Swim by the Coney Island Polar Bear Club. Happy Happy Joy Joy—so glad to hear the swim is on!

Sally Gil's work FW1, part of 440 Gallery Small Works show.

Sally Gil’s work FW1, part of 440 Gallery Small Works Show.

Gorilla Coffee for even a stroll-by creates a caffeine high.

Ella Yang for allowing us to showcase her Brooklyn-without-irony paintings: see Day Four from our 12 Days of Brooklyn posts. Ella is a member and exhibitor at the artist collective 440 Gallery where the 8th annual Small Works Show is currently on. Juried artwork is no larger than 12” and represents a strong Brooklyn artistic presence. Great things come in small packages indeed. Park Slope. Through January 6, 2013.

Holidays at Fort Defiance. (Photograph by Basia Hellwig/Brooklyn Artisan Photo Pool.)

Holidays at Fort Defiance. (Photograph by
Basia Hellwig/Brooklyn Artisan Photo Pool.
)

3rd Ward and all the other co-working spaces that help give cred and shelter to the artisanal work being done here.

Mixologist and Fort Defiance owner
St. John Frizell for sticking it out.

*

*

*

2todoNOTE
If you missed Part One, catch up here.

Joy Makon curates Brooklyn Artisan’s Craft & Design coverage and creates the weekly Best of Brooklyn lists.
Send items for listings to brooklynartisan@joymakondesign.com

Joy’s Best of Brooklyn, December 14, 15, 16

caption goes here

The bakers at famed breakfast haunt Norma’s, of Le Parker Meridien in
Outer Brooklyn, created the Hurri-Crane for the Gingerbread Extragavanza.
See Play With Your Food, below. (photograph by the Brooklyn Artisan photo pool.)

Shopping Opps Play With Your Food The Gift of Classes

bizmapSIX SHOPPING OPPS
1. Shop at a business struggling since Sandy. With the launch of the Support NYC Small Business campaign, New Yorkers and visitors can easily find ways to support places impacted by Sandy. At the campaign’s website, businesses that have reopened are indicated on the interactive map and include restaurants and bars, food and drink purveyors, shops, companies, as well as services. Just pick a neighborhood and go.

Two weekends worth of goods at Brooklyn Craft Central include Noble Goods wood and resin housewares, MissWit ironic tees, Sour Puss Pickles, and SweaterToys animals.

Two weekends worth of goods at Brooklyn Craft Central include Noble Goods wood and
resin housewares, MissWit ironic tees, Sour Puss Pickles, and SweaterToys animals.

2. Saturday and Sunday (and next weekend too): Brooklyn Craft Central Annual Holiday Market at Littlefield Performance & Art Space. Interesting roster of vendors include: Sour Puss Pickles, a small-batch pickling company; SweaterToys, stuffed animals made from recycled sweaters; MissWit, whimsical, satirical tees; Noble Goods, home objects created from solid wood and cast resin. Beware the drink specials: Woolly Knit (hot cider with bourbon), Hot Glue (coffee and Kahlua), and Shopaholic (gin, lemon, simple syrup, grenadine). Park Slope. 11am-5pm.

Barney3. Saturday: South Slope Holiday Craft Fair, benefiting art, music and science programs at PS10. The PTA fair has come a long way. PS10’s selection of upmarket, original art, jewelry, clothing and more makes this event a worthwhile stop. >>At right, one-of-a-kind sculpture Barney, from exhibitor What the Folk Art. Free workshops for kids from Brooklyn Craft Workshop, a raffle and Kimchi Taco Truck snacks complete the afternoon. Park Slope. 11am-5pm.

4. Saturday and Sunday: The Degenerate Craft Fair, created for artists, by artists, as a sort of anti-art fair. Over 50 artists and designers have work for sale, most costing less than $50. On Sunday, the first 50 guests receive a tote bag of goodies. At The DUMBO Loft, DUMBO. Saturday, 12pm-9pm. Sunday, 11am-6pm.

3W_CRAFTFAIR5. Saturday: 6th annual 3rd Ward Handmade Holiday Craft Fair. Over 100 Bklyn-based vendors will offer handmade gifts to customize one’s iPad, along with kitchenwares, food and other interesting stuff. First 200 visitors will receive a 3rd Ward tote bag filled with goodies. Boerum Hill Northern Italian restaurant Rucola will offer up drinks and snacks. Williamsburg. 12pm-6pm.

robot_shopping26. Sunday: Kids Play, You Shop at Brooklyn Robot Foundry. Register, and drop off your 5 to 10 year old for three hours of open play time. They will be guided by Robot Foundry staffers and will get to design and build robotic projects using educational materials and toys. In return, parents will get a 10% discount on neighboring shops and cafes and a chance to have some grown-up time while the kids are entertained. Gowanus. Two sessions at 11am-2pm and 2:30pm-5:30pm.


PLAY WITH YOUR FOOD

gingerShip_92Saturday: Gingerbread Ships! A very tasty Tools & Talent workshop at BLDG92, Brooklyn Navy Yard. The Brooklyn-built USS Monitor will be recreated in gingerbread by model shipwright Dan Pariser and the bakers from Fort Greene’s Le Petit Bakery. Participants will help assemble, decorate and “commission” in the atrium, and all kids will receive a gingerbread ship cookie to decorate. Bound to be popular, so advanced ticket purchase is advised, via website. Vinegar Hill. 1pm.

nationaltourlogoSunday: 2nd annual Food Experiments National Championship presented by Brooklyn Brewery. Touted on the website as “The World Series, Super Bowl, Stanley Cup of amateur cooking competitions,” this event is the finale of 12 months of national food competitions in search of the ultimate home chef. Judges include Noah Bermanoff, owner Mile End Delicatessen and Coleman Andrews, editorial director, The Daily Meal. Advanced ticket purchase advised; admission includes food samplings and unlimited Brooklyn Brewery beer. At The Brooklyn Brewery, Williamsburg. 1pm-4pm.

On display through January 3, Le Parker Meridien’s Gingerbread Extravaganza in the 56th Street atrium. These are no ordinary gingerbread houses, as the theme of Landmarks Around the World inspired NYC-based bakers to erect monuments to Loch Ness and the Urquhart Castle, Chichen Itza, Toji Tower, The Lincoln Memorial, The Sphinx, and my favorite, Hurri-Crane [Le Parker Meridien is located across the street from the infamous 57th Street Sandy-damaged crane and was closed until the crane could be secured.] Vote for your favorite by purchasing a ballot for $1 with proceeds benefitting City Harvest. Outer Brooklyn, Manhattan.

More from the Gingerbread Extravaganza: Toji Tower, created by Kyotofu, a Hell's KitchenJapanese dessert bar; The Lincoln Memorial, crafted by Baked Ideas, a custom baker.

More from the Gingerbread Extravaganza: Toji Tower, created by Kyotofu, a Hell’s Kitchen
Japanese dessert bar; The Lincoln Memorial, keeping Abe warm with baby-blue mittens,
earmuffs (or Beats?) and bowtie, created by Baked Ideas, a custom baker.

GIVE THE GIFT OF CLASSES
Many businesses share their love of community and technique through classes. A gift certificate for a single or group of sessions would make a unique gift. Act soon, as classes often sell out quickly, and space is limited at most events. Four suggestions to get you thinking:

• Brooklyn Homebrew, Gowanus
A retailer devoted to all things necessary to produce and learn about making beer.
Discovering Yeast, a hands-on 2-hour session on the basics of brewing with yeast. Starting January 8.
Homebrew 101: A Beginner’s Class, will guide students through all the steps to making beer at home. January 10.

174x148xsinger_model_30_sewing_machine_sewalot_alex_askaroff-174x148.jpeg.pagespeed.ic.KzaDkX-6H3• Owl and Thistle General Store, Crown Heights
This urban mercantile specializes in local, sustainable and fair trade items and is run by Keri Cavanaugh, an independent clothing designer and former Peace Corps volunteer.
Meet Your Sewing Machine, a 2-hour introductory class. Starting January 5.
Introduction to Home Sewing, 3 sessions concentrated on working with patterns to create a tote bag, drawstring skirt or pajama pant. Starting January 7.

• Gowanus Furniture, Gowanus
A producer of well-designed, locally-made innovative products.
Custom Cutting Board Class, during 2 evenings, students will make a wood cutting board and enjoy wine and local snacks. Starting January 18.

• SideTour, various locations in Brooklyn and Outer Brooklyn
An online marketplace of classes and events that are hosted by locals experienced in topics ranging from individualized tours, chef techniques, wine tastings, and other unique opportunities—all vetted by the SideTour team. Gift certificates can be used toward any class or event on the site.
DIY Jewelry Making Session, 2-hours, 3 bracelets. DUMBO location. January 20.
Create Your Own Handmade Soda at Brooklyn Soda Works, January 16.

FOR YOUR SPRING LINE?
pantoneEMERALD. Pantone 17-5641 has been designated as the color of the year for 2013, allowing Tangerine Tango, Pantone 17-1463 to retire as 2012’s color. “The most abundant hue in nature, the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.

Joy Makon curates Brooklyn Artisan’s Craft & Design coverage and creates the weekly Best of Brooklyn lists.
Send items for listings to brooklynartisan@joymakondesign.com

Move Fast! 50% Off Basic Rate at 3rd Ward Right Now

URGENT UPDATE: The Good News: Will Sansom of 3rd Ward has confirmed with brooklyn-artisan.net that people who join as new Basic Plan (usually $99 a year) members today through midnight, Monday night, October 15, can get a special rate of 50% off. Mention Brooklyn Artisan when you inquire.

The Not-so-good News: Thursday night’s session on using Kickstarter to raise funds for your business project was so packed that even people who’d registered in advance, like us, (but arrived two minutes late) were unable to squeeze in even to stand among the spillover crowd in the back. Craning our necks to peer around the corner, we could see the edge of a chart on a slide, couldn’t hear a bit better, and did become an annoyance to the people we were leaning on to get a peek.

Speaking of numbers, though, here are some stats on 3rd Ward. (Also, scroll or click down to our earlier story, below.)

Member transport: Bikes locked to the radiator along a 40-foot hallway.

It’s a story of 2’s. 3rd Ward recently took over Floor Two of the warehouse building, doubling their space overall (to about 30,000 square feet). Staff? Around 20 people. Courses offered? About 200. Membership? 2000. Members who work there fulltime? 200. How long has Will himself worked there? 2 years. Doing what? A lot of construction such as putting down plywood patches on the strip oak floor upstairs.

Insider's View of Bathroom Door

A somewhat, er, collegiate aesthetic on a bathroom door.

So all of the old wood strip floors upstairs are rough and patchy, yes, but still kinder underfoot than the gleaming polished concrete downstairs.

You can pay less now, but soon get moreSansom also outlined expansion plans, some visibly under way, others still under (plastic) wraps. A members’ cafe. More classrooms. An expanded shop for metalworkers, to match the new woodshop. A brand new sculpture room. And new, better bathrooms are promised, forgoing the, um, old college radio station aesthetic. [Read more…]

The Makers Find Their Way to Brooklyn’s 3rd Ward

SOME PEOPLE ARE MAKERS, SOME ARE TAKERS: We’ve been hearing that a lot from the top of the Republican ticket this fall. But however you plan to vote, there’s no denying that the hive of activity that is 3rd Ward comes from the makers. It’s a school, it’s workshops, it’s a hangout space. The membership is diverse in age, ability, and skills, but they all come to the repurposed warehouse in Williamsburg to work, to learn, and usually to share. Brooklyn Artisan visited on a recent Sunday evening and the place was buzzing.

3rd Ward customer service specialist Erica Eudoxie

Customer service rep Erica Eudoxie has worked at 3rd Ward for 18 months and taken 13 courses. Her long-term interest is jewelry making.

The only takers, if you can call them that, are the folks taking the classes that range from an intense one-day session up to courses that run over eight weeks. You can take Embroidery 2.0, or choose one of 20 offered in Fashion, or 8 in Welding & Fabrication, or 20 in Woodworking, or 10 in Web Design, or 16 in Drawing, Painting & Illustration.

One category is called simply Bike = Love. offering Basic Bike Mechanics, Intermediate Bike Mechanics, and Badass Bike Lights. (“With the right components, you can build your very own bike light which outshines all the others. In this class, you will make your very own hi-power LED bike-light which runs off a 9v battery.”)

For 3rd Ward members, the pricing structure is an incentive to commit to the community for the long term. (Basic membership, $99 for a year; co-working, $149 a month, or $119 at the annual rate – for the longer stay, you get a lower rate).  There are work stations as simple as library carrels, shared computer stations well equipped with big-screen Macs, conference areas, and even dedicated office spaces for micro businesses. My favorite presently on-site is Susty Parties, which sells colorful party goods made from sustainable materials, of course. (You can see why the business owners might like having this frou-frou stuff  Out. Of. The. House. Please!)

Like wallflowers at the eighth-grade dance, dress dummies huddle against the wall between classes. The sewing room serves some other purposes, too.

The  wood and metal makers’ professional spaces have recently been separated from the student spaces. To work in either area, you must pay the Pro rates ($599 a month, or $479 monthly at the annual rate) and demonstrate your skill level to a shop manager so that you are not a danger to the high-powered tools, to other workers or to yourself.

The metal shop includes a large work area with metal cutting and welding tools and shielded work stations. The even larger woodworking loft has materials-storage racks, table saw, lathe, drill press, mortising machine, an advanced dust-handling system, plus shop brooms and industrial size dustpans neatly stowed in plain sight. Separately vented yellow lockers stash potentially toxic and fume-producing wood finishing chemicals; a covered can that’s emptied every night takes care of oily rags.

Business training is available as well, both in structured classes and in informal, water-cooler consulting. Small-business bookkeeping. Using social media in marketing. Presentation skills for attracting investors.

Erica Eudoxie explains why she has taken so many courses herself: 13 and counting. “It’s not just the typical ADD skill set,” she says, laughing. “It’s the impulse to make something. I have it, and most people here do. It’s why they come.”

Have there been any big stars to brag about, any bold-face names who’ve passed through 3rd Ward on the way to success? “It depends on how you define success,” Erica says. “If it’s being able to quit your office job and make a living with your craft, then yes, definitely.

“And I’d say there are a lot here now who’re on the trajectory to success.”

 
%d bloggers like this: