Brooklyn Artisan

Brooklyn Museum Meetup: Four Bourgeois Heroes

January 17, 2013 by Anne Mollegen Smith 2 Comments

“THEY ARE VOLUNTARILY BOUND TO THE SAME SACRIFICE, but each of them plays the role suited to his individuality, his age and position,” Auguste Rodin said about the heroic citizens of Calais; four of his six bronzes of the “Burghers of Calais” are currently on view in the Brooklyn Museum courtyard. The work was commissioned in 1875 by the Calais town council to commemorate events more than 500 years in the past (see Backstory, below), and Rodin’s winning proposal was solidly within the academic tradition of French Beaux Arts. Also, the story goes, he promised to deliver six statues for the price of one. But, as anyone on any side of the Atlantic Yards development can attest, what you think is approved is not necessarily how it turns out.

As delivered, the work was a major break with traditional Beaux-Arts monumental statuary. (Just a short walk from the Brooklyn Museum, an example of neo-classical Beaux-Arts style sits atop Grand Army Plaza’s Soldiers’ and Sailors’ Arch, complete with the pyramid-shaped arrangement of figures led by the allegorical figure of Columbia who represented the Nation.) In developing his work, Rodin drew on the account of a contemporary of the historic events in Calais, Jean Froissart, and learned the personal histories and social background of the six men who volunteered as hostages to save their city. Rodin worked from carefully chosen live models – including a descendant of one of the six heroes – and then deliberately oversized the hands and feet to make gestures and stance more expressive. These figures show the suffering, humiliation and humanity of their situation. Greatness has been thrust upon them, and it is agonizing. [Read more…]

Filed Under: museums, Uncategorized

ODD CONNECTIONS: ‘Avarice’ at the Brooklyn Museum and ….

January 13, 2013 by Anne Mollegen Smith Leave a Comment

IT’S A SHOW-STOPPING GRAND FINALE TO BROOKLYN MUSEUM’S GREAT-HALL EXHIBIT Connecting Cultures: A World in Brooklyn, and no wonder, for the piece is spectacular. To Brooklyn Artisan’s surprise, it’s even more striking in situ than Gaston Lachaise’s monumental “Standing Woman” – which we’d gone there to have another fond look at. (That, and the bronze foursome from Rodin’s “The Burghers of Calais” who’re standing around in the covered courtyard.)

What stunned us – and won us – is the disc-shaped piece almost ten feet in diameter that’s called “Avarice.” Part of the museum’s collection of contemporary art, it was made in 2008 by Fernando Mastrangelo, who was then 30. Mastrangelo is a Brooklyn-based artist (whose mom lives in Texas, one learns from his Facebook page). As the name suggests, “Avarice” combines art and politics. Its artistic basis is, of course, the circa-1500 Aztec Calendar Stone – which recorded the creation story of the Aztec world – with the face of Tonatiuh, the Sun God, at the center. The political statement is what it’s made of, a wry example of Marshall McCluhan’s dictum that “the medium is the message.” The media in this case are: White corn, white and yellow corn meal, epoxy, fiberglass, wood, and metal. (And maybe just a small shovelful from the recycling bin?)

In adjacent panels, some cobs and a Coke. Sounds like a summer snack in Mississippi.

In nearby panels, some cobs and a Coke. Staples of an American summer diet.

Toothpaste, spark plug, sliced lunch meat, see anything else?

Toothpaste, spark plugs, deli sliced meat. (Photos: Brooklyn Artisan Photo Pool.)

The museum sign also tells us, “The depiction of corn-based products draws attention to Mexico’s mass cultivation of corn to meet energy needs (via ethanol) and foreign consumer demands.” The Aztec visual reference brings up the whole sordid story of the Spanish Conquest; the devil in the details, however, is the “avarice” of North American agribusiness and consumer culture. Take a look at these close-ups and the large image at top, and you’ll find some telltale items.

Political art is nothing new for Mastrangelo; his 2010 TED Talk spoke of art as an evolving way to record history, to tell the story and capture the spirit of one’s times, including in today’s digital world. Last year he had a 3-month show in Miami at the Charest-Weinberg Gallery called Black Sculpture. The gallery write-up makes clear this is not about race. “After creating exact molds based on the work of Frank Stella and Ad Reinhardt, Mastrangelo casts his reliefs out of compacted gunpowder. The pieces teeter on the precipice of annihilation.” Yikes, talk about jimmy-crack-corn. “Yet the pieces are not simply bombastic,” the gallery says; “submerged beneath the tense potential for destruction is an elegiac calm. They give form to the Existential angst that inspired their Cold War-era predecessors….The black gunpowder, coupled with the Reinhardt’s cruciform and Stella’s teleological line work, firmly suggests an end of something.” Indeed. One hopes all future shows will be firmly No-Smoking zones.

Brooklyn Artisan came across what seemed to be a clear Brooklyn influence in Mastrangelo’s other discographic work from 2008 (click through to have a look). Though our favorite was composed of “Turquoise Sugar, Red Arbol Chili, Corn, Corn meal” and titled “Xochiquetzal,” we knew at a glance its visual vocabulary was from Brownstone Brooklyn’s ornate plaster ceiling medallions, including the hole for the chandelier.

Meanwhile, back in the Great Hall: The stated purpose of the Brooklyn Museum exhibit is to “create new ways of looking at art by making connections between cultures as well as objects…. Connecting Cultures: A World in Brooklyn was a joint effort of the Brooklyn Museum’s curators, organized by Kevin Stayton, Chief Curator. The installation was designed by Matthew Yokobosky, Chief Designer at the Brooklyn Museum” and financial support for the long-term installation came from Lisa and Dick Cashin. Brooklyn Artisan salutes them all, but as much as we enjoyed working the room, we do admire this comment shown on the museum’s own web site: “it’s a strange collection that doesn’t seem to sync with each other. reminds me more of a victorian living room than a museum exhibit.” — Posted by Tameka G.

From totally outside the museum scope, there was one more odd cultural connection we couldn’t help making. Last fall Brooklyn Artisan visited another great hall exhibit, “American Made,” put on in Vanderbilt Hall at Grand Central Station by Martha Stewart. In our photos made at the time, take a look at the sign and its detail.

Painter's tape, sparkly braid and bating brush.

Painter tape, sequin braid, brush.

From the exhibit in Grand Central's Vanderbilt Hall.

From Grand Central’s Vanderbilt Hall.

Filed Under: Galleries, Handmade, Innovation, Look, museums, Think, Uncategorized Tagged With: "Avarice" art, "Black Sculpture", "Connecting Cultures: A World in Brooklyn", Brooklyn Museum, Charest-Weinberg Gallery, corn meal art pieces, Fernando Mastrangelo, Grand Hall exhibition, gunpowder art, Martha Stewart American Made, The Great Hall

Joy’s Best of Brooklyn: Need a fix for the winter doldrums?

January 10, 2013 by Joy Makon Leave a Comment

Get out of your comfort zone with a challenging class that uses new materials, techniques and ideas. Here’s some of our favorite classes, coming up right now:

What better time than cold, grey January to cocoon with warm, soft
yarn? I’m thinking that it’s time to take a class to learn a challenging stitch
or two, handle some new wool and see what others are working on.

HANDS ON

Entrelac Knitting at Argyle Yarn Shop
This is one of several classes offered at this new Windsor Terrace yarn shop that make complicated-looking techniques easier to learn. During the two-hour class, up to six students will learn to knit a scarf using Entrelac technique. The final result resembles a basket-weave type of texture, accomplished by using only knit and purl stitches. 10% discount toward yarn and needles is offered on the day of the class. Sunday, January 20. 1pm-3:30pm.

A knitting knobby, aka spool knitter, may appeal to young children learning to knit.

Parent & Child Knitting at Brooklyn General Store
Knitting is a wonderful skill to learn and share and should be started young! My grandmother taught me how to knit when I was seven, and I went crazy knowing that I could save up a few quarters and go to Woolworth’s, buy a huge skein of Coats and Clark knitting worsted in colors that striated all over the color wheel, and knit me up a scarf in a week or so. I later moved on to knitting skirts and vests out of all kinds of acrylic fluff—this was the 60s, you know—and watch out when I learned to make fringe! Grandmother taught me Continental-style knitting, but I found the English style easier, and to this day I knit English style and it has never cramped my technique. When I came across the Parent & Child Knitting class at Brooklyn General Store, I totally approved. This 3-week class is designed to encourage creative interaction between parent and child (age 7 and up). Together you’ll learn basic knitting skills including how to cast on, knit, purl, bind off, and decipher simple instructions. Carroll Gardens/Cobble Hill. Sundays, beginning January 13, 5pm-6:30pm.

Screenprinting, once abandoned by art schools and artists as unhealthy with its use of solvents and oil-based inks, is having a resurgence. Master printer Roni Henning (pictured in green tee) tells all at her open-studio workshops in Bay Ridge.

Screenprinting with master print artisan Roni Henning
Learn to create water-based screenprints and monoprints using non-toxic techniques pioneered by printmaker Roni Henning. Screenprinting has personal, professional and commercial applications that will be explored at open-studio workshops. Using hand and digital methods, Roni will cover basics for those unfamiliar with screen printing, along with demonstrations of more complex techniques. Roni, a reknown artist and author, collaborates with artists to create fine art editions (Romare Bearden, Andy Warhol, Red Grooms, and Alice Neel are on her resume). Bay Ridge. Sessions scheduled twice a month. Contact Roni through her website to sign up.

NYC Resistor teaches students to
“Fire the Lazzzzor!” safely and creatively.

Laser Design and Rapid Prototype at NYC Resistor
Using an Epilog 35 Watt Laser, learn basic rapid prototype techniques, safety and design skills, and make a piece during this three hour class. Class fees include lab time for laser cutting, Q&A, and working with design software like Inkscape, Illustrator or Corel Draw. Scrap materials for experimenting with are provided, and additional materials such as laserable acrylic can be purchased to use. This hands-on class will go step-by-step from initial idea to pressing the “go” button on the laser. NYC Resistor is a hacker collective that meets regularly to share knowledge, hack on projects and build community. Founding member George Shammas’s bio states that he breaks things to fix them. Good to know. Boerum Hill. Sunday, January 20, 2pm-5pm.

Pro Picture Frames on the Table Saw at Makeville
Artisanal shop class? Makeville Studio, a hands-on lab for craft, building, art and invention is offering a chance to safely master table saw techniques and learn to make professional quality hardwood picture frames. Learn to make accurate and repeatable miter cuts and keys, set up and use a dado set, apply quick and easy finishes, cut mat boards and mount the finished frame. Gowanus. Three sessions on Mondays, starting January 14, 7pm-10pm.

NEED TO KNOW

Intellectual Property for the Fine Arts at 3rd Ward
Sooner or later, every artisan, business owner, author and maker confronts the need to control ownership of what they have created. The financial implications can be huge, and most of us are ill-prepared to deal with protecting our rights when it comes to our creativity. An evening spent learning about Intellectual Property at 3rd Ward will be a few hours well spent. Entertainment and intellectual property lawyer Kelly Kocinski Trager will discuss when and how to use copyrights, trademarks and patents; how to protect yourself and your creations; and Q&A on pertinent facts. Williamsburg. Thursday, January 17. 7pm-10pm.

Intro to Google Analytics at Gowanus Print Lab
If only someone would tell us about the stuff we need to know so that our blog gets more exposure. 21-year-old Rutgers Graduate Ian Jennings is presenting this three-hour lecture, and sounds ideal. His course will discuss: What’s the difference between a visit and a pageview? • Who’s visiting your site? • Who’s coming back? • What kind of device are they using? • How can I get more traffic from search engines? • What about Facebook, Twitter, and all those other social networks? • How do I sell more stuff? • What other tools exist? Thank you Gowanus Print Lab for recognizing that some of us need clarification in this area. Gowanus. Wednesday, January 23, 7pm-10pm.

$5 Fridays at Brooklyn Central
Brooklyn Central, a new art and photography education center in DUMBO, offers 90-minute classes for $5 on Fridays. It’s part of BKC’s philosophy to keep things simple with motivated instructors and short sessions that will help you learn something new, build on your creativity, and expand your goals. Seems like a painless way to pick up some photo basics like “Dealing with Low Light Situations,” “Color,” “Capturing Motion,” “The Lowdown on Lenses,” and “Photoshop Basics.” DUMBO. Fridays, check website for times and dates.

BLDG 92’s Ted & Honey café.

CAUSE YOU’RE HUNGRY TO LEARN

The Pearl Harbor Sandwich: Cuisine at the Brooklyn Navy Yard
Brooklyn Artisan is often found hanging around the Brooklyn Navy Yard because it’s such a fascinating mix of old and new, with history to discover and history in the making. This talk and tasting, in conjunction with Brooklyn Historical Society, will explore the Yard’s past and present using food as the central theme. Discover the modern grocery store that is soon going to replace Yard mansions, and get access to one of the largest rooftop gardens in the U.S. Where do the Yard’s artists go for snacks today? (Hint: it may be BLDG 92’s Ted & Honey café.) Led by historic gastronomist Sarah Lohman, who is Artist in Residence at BLDG 92. Vinegar Hill. Thursday, February 28, 7pm.

Current soda flavors from Brooklyn Soda Works include spiced plum, hibiscus + cinnamon + ginger, apple + ginger.

Learn about current flavors produced at Brooklyn Soda Works like apple & ginger.

Create Your Own Handmade Soda at Brooklyn Soda Works
Small batch soda masters Caroline Mak and Antonio Ramos, founders of Brooklyn Soda Works, will be demonstrating their special science-based techniques—Ramos is a chemist—to create home-brewed soda. Tour their test kitchen and get a hands-on demo in pairing interesting flavor combinations, and then hand craft your own soda. Book this class through SideTour, an online marketplace of classes and events. Bushwick/Bed Stuy location. Thursday, January 24. 7pm-9pm.

LEARNING COLLECTIVES & MEETUPS

3rd Ward • Brooklyn Brainery • Brooklyn Skillshare • Fixers Collective NYC • Church of Craft at the Etsy Labs • Brooklyn Tech Meetup
Worldwide Jellyweek: A Jelly is a casual working event that takes place in a home, a café, a coworking space or an office to allow people to collaborate on a project for a day. Worldwide #Jellyweek 2013, January 14-20, will offer several opportunities in Brooklyn to collaborate: • Coworking Jelly Day, Friday, January 18 at Brooklyn Brainery • Jellyweek 2012 days at Bitmap.

Please mention Brooklyn Artisan if you decide to sign up for a class.

Joy Makon curates Brooklyn Artisan’s Craft & Design coverage and creates the weekly Best of Brooklyn lists.
Send items for listings to brooklynartisan@joymakondesign.com

Filed Under: best practices, Brain Candy, Collectives, Community, Coworking, Craft/Design, Food/Drink, Guilds/Fairs, Joy's Best of Brooklyn Weekend Listings, taxes, regulations, The Business Side, Think, Uncategorized, urban planning, Winery, brewery, distiller Tagged With: 3rd Ward, Adobe Illustrator, argyle Yarn Shop, Bitmap, BLDG 92, Boerum Hill, Brooklyn Brainery, Brooklyn Central, Brooklyn General Store, Brooklyn Historical Society, Brooklyn Navy Yard, Brooklyn Skillshare, Brooklyn Soda Works, Carroll Gardens, Church of Craft, class, Cobble Hill, Corel Draw, entrelac, Epilog 35 Watt Laser, Etsy, Fixers Collective, Google Analytics, Gowanus, Gowanus Print Lab, Inkscape, Intellectual Property, Jelly, Jellyweek, knitting, Laser Design, Makeville, NYC Resistor, Parent Child Knitting, Rapid Prototype, Roni Henning, Sarah Lohman, screenprinting, SideTour, silkscreen, Ted & Honey Cafe, Windsor Terrace, Worldwide Jellyweek

Straight Chalk Express: Spreading the News

January 9, 2013 by Anne Mollegen Smith Leave a Comment

Ample Hills sidewalk sign NEWSFLASH! Expanded openings to seven days at Fleishers on Fifth Avenue called for a chalkboard bulletin. Last autumn, Ample Hills Creamery in Prospect Heights put out this board on Vanderbilt Avenue. The style – homage to Charles Schulz’s “Peanuts” – reminded all that Ample Hills is child-friendly.

(Photographs by Brooklyn Artisan Photo Pool)

Filed Under: best practices, Chalkboard, Handmade, Look

Documentary Asks a Big Question: Who’s Really Entitled to Brooklyn?

January 8, 2013 by Phil Scott Leave a Comment

I HAD A PREPAID TICKET TO SEE THE NEW DOCUMENTARY MY BROOKLYN at Dumbo’s comfortable reRun Theater, with old red-brick walls and bench car seats from the 1960s. But they’d overbooked it—must be a great date movie, I thought – and the apologetic guy at the door put my name in the computer and gave me a coupon for free food from the restaurant/bar, reBar. I’m always into free food.

The documentary runs only through this Thursday, so the next night I returned and found my empty seat. I ordered a cheeseburger and fries fresh from reBar, just a few feet down the hall. Before the food could arrive the crowd, mostly hipsters, were taking over folding chairs set up in front and along the aisles. Despite the crowd size and innocuous title, My Brooklyn is not a date movie, nor is it a happy documentary; its subtitle is Unmasking the Takeover of America’s Hippest City. Telling the story of Downtown’s Fulton Street, filmmakers Kelly Anderson and Allison Dean convey the borough’s changes over the past few decades, from a mostly white community to a dilapidated minority community, to a restored community, to what developers are now doing their damndest to turn into bland city of ugly glass towers, chain restaurants, big-box stores, a too-big-to-fail bank on every corner. Like today’s Manhattan.

“They take culture away from the city and turn it into Disney World,” director Anderson says in the film. She interviews small business owners along Fulton Mall – the same businesses referred to as “job creators” during the last election.

Their tales aren’t so creative: Landlords have jacked up rents from around $15,000 a month to as much as $45,000; businesses have 10-year leases which in the fine print say they can be evicted with just 30 days’ notice. And many have been: the same landlords are selling the land to large developers. In footage shot during New York City Council meetings, the developers say that they’re building offices to create jobs, to prevent jobs from going to New Jersey. Instead they resell the same land for a huge profit to other companies, which construct 20-story co-ops that sell for around $400,000 each, and hotels whose rooms go for between $400 and $1,000 a night. And the jobs? A few office jobs, but mostly short-term construction work and low-wage hotel-staff and box-store “associate” positions.

While the City Council never does a follow-up, the developers do receive subsidies for bringing in jobs, and co-op buyers also receive tax subsidies. “For them it’s subsidies,” says one small business owner, Todd Jones. “For us it’s called welfare.”

“Success isn’t measured by how many jobs are created, it’s in the use of land,” Anderson explains during the question and answer session following the documentary. “It’s not keeping Mom and Pop in Brooklyn; [the profit] goes out of town.”

Jones was another guest during the Q&A. He runs Cuzin’s Duzin (“Hot Fresh Mini Donuts” reads his business card), which was evicted from Fulton Mall. Despite his hardships, “Entrepreneurship is a choice you make,” he says. “You have to be relentless.” And so he is. He moved to another location until that was closed down. Now he caters, embracing new technology like social media (Check out his Facebook page).

“Box stores are a magnet,” Jones says. “They attract business. Mom and Pop—that model is done. And not everybody eats donuts.”

True. “Let them eat cake,” Mayor Bloomberg might say – as long as it has no trans-fat.

Executive Editor Phil Scott frequently writes about travel and aviation.

Filed Under: Community, Think, Uncategorized, urban planning Tagged With: "My Brooklyn", Allison Lirish Dean, Atlantic Mall, Brooklyn documentary, Develop Don't Destroy, eminent domain, Fulton Mall, job creators, Kelly Anderson, urban planning

Still Stalking the Chalk: Time to Brine Those Cukes

January 7, 2013 by Anne Mollegen Smith Leave a Comment

Okay, so what would no round-up story on artisanal Brooklyn food business seem complete without?

YOU GOT IT IN ONE: Pickles, of course. Brooklyn Brine has sponsored three pickle-eating contests annually in October. Usually we think of strawberries to go with our champagne, or if it’s to be something from the briny deep, then we think of caviar with our bubbly. Nonetheless, Brooklyn Artisan admits to finding the adorable happy-looking, dancing-tooting-and-toasting, puckered-up, party-hatted pickles waving their champagne flutes a lot more inviting to identify with than the soon-to-be-sick-as-a dog in the most recent annual-pickle-packing’s poster (click for a look). Just sayin’.

(Photograph from Brooklyn Artisan Photo Pool)

Filed Under: best practices, Chalkboard, Food/Drink, Handmade, Look

Plenty More Fish for the Borough, Tra-la!

January 6, 2013 by Anne Mollegen Smith 1 Comment

Detail of plate from a Villeroy & Boch 7-piece fish set on eBay (# 230907702410); best hurry, there's only one set.

Trout detail, Villeroy & Boch 7-pc. fish set, eBay #230907702410; best hurry, only one!

BROOKLYN’S COMMUNITY SUPPORTED FISHERY Mermaid’s Garden has just announced two new pickup points starting later this month. Adding Ditmas Park’s Sycamore Bar and Flower Shop and Williamsburg’s Urban Rustic will greatly extend Mermaid’s Garden’s coverage for more than 200 fish lovers and adventurous eaters across Brooklyn.

There are also openings for some new members in the established spots in Red Hook, Cobble Hill, Park Slope, Clinton Hill/Bed Stuy, and Bushwick (see mermaidsgardennyc.com for locations). As always, the fish offered are sustainable species responsibly fished by individuals you will often get to know by name, thanks to the weekly email from Mermaid’s Garden.

Co-founders Bianca Piccillo, a Harvard-trained marine biologist, and Mark Usewicz, a Paris-trained chef, will become your mentors in protecting sealife one delicious dinner at a time. Bianca will gently educate you about the different varieties of fish they offer, frequently introducing you to the people and naming the boats that supply them, and on Mermaid’s Garden’s Facebook page, Mark shares recipes he has developed and some guidelines for better preparation. For instance, this one – posted last November – has proved itself in one of Brooklyn Artisan’s very own test kitchens.

Bay Scallop Crudo

Simple is the best recipe for bay scallops. This crudo recipe is a quick recipe that really lets the scallops shine.

12 Bay scallops, shucked
1 Tbsp. Lemon, juice of
1 Tbsp. Extra Virgin Olive Oil
1 drop Hot Sauce, (preferably scotch bonnet or habanero based)
Salt and Pepper
A few leaves of cilantro

1. In a nonreactive bowl mix the scallops, lemon, hot sauce and oil. Season to taste with salt and pepper. Sprinkle with the cilantro before serving.

But if that Italian-style scallop sushi is not your thing, you’ll find alternatives. [Read more…]

Filed Under: Community, Food/Drink, histories, Uncategorized Tagged With: bay scallops, bay scallops crudo, Bianca Piccillo, Brooklyn CSF, Community Supported Fishery, CSF, fish dinner, how to cook fish, Mark Usewicz, Mermaid's Garden, scallops recipe

A Zen Palace of Materials and Makers in Outer Brooklyn

January 6, 2013 by Joy Makon Leave a Comment

Museum of Arts and Design‘s mission is to honor the relationship between materials and maker, with processes ranging from the artisanal to the digital. Exhibitions, such as the current
Playing with Fire: 50 Years of Contemporary Glass, blur distinctions between art, design
and craft. Shown above, Tastes Like Applebees, 2007, Matt Eskuche. Flameworked glass,
twine, steel, clothespins. (Photograph by David Behl.) On exhibit through April 7.

A friend lives in this cool Brooklyn loft. She decorates in a wonderfully minimalist style and I bet she can’t pass Roche Bobois without salespeople waving hello. In contrast, I’m on a first-name basis at the Stickley store. I’m jealous of Ms. Minimalist’s space as it always has a restorative zen-like appeal to me. So when I can’t visit my friend and need to reset my senses from all the dark wood and overstuffed/overpropped places I hang in, I head to The Museum of Arts and Design at Columbus Circle. The clean lines of the building’s architecture, the open and quiet exhibit spaces, and beautifully curated and installed exhibits recharge me creatively and spiritually.

The Art of Scent 1889-2012 is on display through February 24.

I was wowed by the design of the current exhibition, The Art of Scent 1889-2012. As shown in the photograph above, this open space is minimal, futuristic, even daunting when you first approach the exhibit. My initial reaction was that I didn’t know what to make of it until I followed others and placed my head into one of twelve carved wall spaces. Fragrance softly wafts up to your nose, and written descriptions of the scents light up next to the space. The museum states that it purposely created a space devoid of all visual indicators, such as logos and marketing materials, so that visitors would concentrate on smell only. That would explain the almost-totally white room one encounters. [Read more…]

Filed Under: Architecture, Brain Candy, Craft/Design, Galleries, Joy's Best of Brooklyn Weekend Listings, Method/Materials, museums, Outer Brooklyn, Uncategorized Tagged With: exhibit, Museum of Arts and Design, outer Brooklyn

Still Chalk-Talking: Ahoy, More New Year Notes On Board

January 6, 2013 by Anne Mollegen Smith 4 Comments

BIG IS BOLD, BUT A CHALKBOARD DOESN’T HAVE TO BE EITHER; it certainly needn’t cover most of the wall or even the sidewalk easel’s surface to convey an eye-catching message: Look (left) at the charming sign peeking from behind the poinsettia leaves at ZuZu’s Petals window. The frame around the slate-like surface dresses it up nicely, and the Happy New Year’s Day message is friendly.

While Brooklyn Artisan is still hovering over New Year’s signs, check out the Couleur Café‘s New-Year’s-with-a-wink sign (above). A nice example of soft sell!

The invocation outside the store Sterling Place on Seventh Avenue (right) gets our vote for double-take cleverness: “Let’s Celebrate Another Revolution Together,” it says, and with Emma Goldman‘s famous words in mind, we were about to start dancing in the street. But then we realized the board was showing the Big Blue Marble Earth in orbit around the Sun as a visual clue: No politics here, it’s about the passing of another year!

(Photographs from Brooklyn Artisan Photo Pool)