Move Fast! 50% Off Basic Rate at 3rd Ward Right Now

URGENT UPDATE: The Good News: Will Sansom of 3rd Ward has confirmed with brooklyn-artisan.net that people who join as new Basic Plan (usually $99 a year) members today through midnight, Monday night, October 15, can get a special rate of 50% off. Mention Brooklyn Artisan when you inquire.

The Not-so-good News: Thursday night’s session on using Kickstarter to raise funds for your business project was so packed that even people who’d registered in advance, like us, (but arrived two minutes late) were unable to squeeze in even to stand among the spillover crowd in the back. Craning our necks to peer around the corner, we could see the edge of a chart on a slide, couldn’t hear a bit better, and did become an annoyance to the people we were leaning on to get a peek.

Speaking of numbers, though, here are some stats on 3rd Ward. (Also, scroll or click down to our earlier story, below.)

Member transport: Bikes locked to the radiator along a 40-foot hallway.

It’s a story of 2’s. 3rd Ward recently took over Floor Two of the warehouse building, doubling their space overall (to about 30,000 square feet). Staff? Around 20 people. Courses offered? About 200. Membership? 2000. Members who work there fulltime? 200. How long has Will himself worked there? 2 years. Doing what? A lot of construction such as putting down plywood patches on the strip oak floor upstairs.

Insider's View of Bathroom Door

A somewhat, er, collegiate aesthetic on a bathroom door.

So all of the old wood strip floors upstairs are rough and patchy, yes, but still kinder underfoot than the gleaming polished concrete downstairs.

You can pay less now, but soon get moreSansom also outlined expansion plans, some visibly under way, others still under (plastic) wraps. A members’ cafe. More classrooms. An expanded shop for metalworkers, to match the new woodshop. A brand new sculpture room. And new, better bathrooms are promised, forgoing the, um, old college radio station aesthetic. [Read more…]

The Makers Find Their Way to Brooklyn’s 3rd Ward

SOME PEOPLE ARE MAKERS, SOME ARE TAKERS: We’ve been hearing that a lot from the top of the Republican ticket this fall. But however you plan to vote, there’s no denying that the hive of activity that is 3rd Ward comes from the makers. It’s a school, it’s workshops, it’s a hangout space. The membership is diverse in age, ability, and skills, but they all come to the repurposed warehouse in Williamsburg to work, to learn, and usually to share. Brooklyn Artisan visited on a recent Sunday evening and the place was buzzing.

3rd Ward customer service specialist Erica Eudoxie

Customer service rep Erica Eudoxie has worked at 3rd Ward for 18 months and taken 13 courses. Her long-term interest is jewelry making.

The only takers, if you can call them that, are the folks taking the classes that range from an intense one-day session up to courses that run over eight weeks. You can take Embroidery 2.0, or choose one of 20 offered in Fashion, or 8 in Welding & Fabrication, or 20 in Woodworking, or 10 in Web Design, or 16 in Drawing, Painting & Illustration.

One category is called simply Bike = Love. offering Basic Bike Mechanics, Intermediate Bike Mechanics, and Badass Bike Lights. (“With the right components, you can build your very own bike light which outshines all the others. In this class, you will make your very own hi-power LED bike-light which runs off a 9v battery.”)

For 3rd Ward members, the pricing structure is an incentive to commit to the community for the long term. (Basic membership, $99 for a year; co-working, $149 a month, or $119 at the annual rate – for the longer stay, you get a lower rate).  There are work stations as simple as library carrels, shared computer stations well equipped with big-screen Macs, conference areas, and even dedicated office spaces for micro businesses. My favorite presently on-site is Susty Parties, which sells colorful party goods made from sustainable materials, of course. (You can see why the business owners might like having this frou-frou stuff  Out. Of. The. House. Please!)

Like wallflowers at the eighth-grade dance, dress dummies huddle against the wall between classes. The sewing room serves some other purposes, too.

The  wood and metal makers’ professional spaces have recently been separated from the student spaces. To work in either area, you must pay the Pro rates ($599 a month, or $479 monthly at the annual rate) and demonstrate your skill level to a shop manager so that you are not a danger to the high-powered tools, to other workers or to yourself.

The metal shop includes a large work area with metal cutting and welding tools and shielded work stations. The even larger woodworking loft has materials-storage racks, table saw, lathe, drill press, mortising machine, an advanced dust-handling system, plus shop brooms and industrial size dustpans neatly stowed in plain sight. Separately vented yellow lockers stash potentially toxic and fume-producing wood finishing chemicals; a covered can that’s emptied every night takes care of oily rags.

Business training is available as well, both in structured classes and in informal, water-cooler consulting. Small-business bookkeeping. Using social media in marketing. Presentation skills for attracting investors.

Erica Eudoxie explains why she has taken so many courses herself: 13 and counting. “It’s not just the typical ADD skill set,” she says, laughing. “It’s the impulse to make something. I have it, and most people here do. It’s why they come.”

Have there been any big stars to brag about, any bold-face names who’ve passed through 3rd Ward on the way to success? “It depends on how you define success,” Erica says. “If it’s being able to quit your office job and make a living with your craft, then yes, definitely.

“And I’d say there are a lot here now who’re on the trajectory to success.”

 

Maker Faire Exploding (in the Good Sense)

Faire Marketing Director Bridgette Vanderlaan just gave Brooklyn Artisan the official attendance count: An astonishing 55,000 people visited World Maker Faire/New York in Queens last weekend, a stunning 57% growth over last year. With 650 vendors this time, the vitality of the event is clear. See Brooklyn Artisan Contributor Bruce Campbell’s reports,  Making Space for Makers in Brooklyn and Brooklyn Makes It…to Queens at World Maker Faire 2012. (Remember to come back – he has more good stuff to report.)

Also see Joanna Beltowska‘s report on the packed-auditorium talks by “Seth Godin, and Chris Anderson, both authors and entrepreneurs, the latter also editor-in-chief of Wired Magazine  and co-founder of robotic manufacturing company 3D Robotics,” she writes. “Anderson is accompanied by Bre Pettis , co-founder and CEO of MakerBot Industries; the two are giving a talk on how the Maker Movement, and 3-D printing in particular, might spark a new age of manufacturing in the US.” Provocative phrase of the day: “the democratization of creation.”

Making Space for Makers in Brooklyn

THE MARRYING OF COMPUTERS (often just teeny little processors called Arduinos) with older technologies such as lathes and milling machines means an explosion of opportunities for artisans over the next few years, whether the maker is creating for themselves or selling services to other creators. Expect to see more and more automated machines of all sorts landing in the artisan’s workspace. But here in New York, the distribution of such space is uneven. Apartments are generally small, while nearly any making requires space. How do you start garage businesses when you don’t own a garage?

The decline of New York as an industrial city has led to the conversion of much of the old work space into high-end residences in the downtown cores (SoHo, Tribeca, Dumbo). The remaining loft space in those areas is generally pricey in response to uses and users with deeper pockets. Brooklyn still has acres of old industrial spaces, though, that seem ripe for conversion to a new industrial model.

The appearance of hackerspaces and makerspaces in some of those old industrial buildings is providing an opportunity for small makers to get access to tools and expertise as they create, innovate and develop new products or businesses. Several showed up at World Maker Faire 2012 this past weekend and all are open and eager to meet people looking to connect to a creating community. Stay tuned to Brooklyn Artisan in coming months as we cover this exciting new industrial/community model.

Justin of NYC Resistor brought a pile of electronic gear ideal for scavenging by itinerant robots.

NYC Resistor on 3rd Avenue at Bergen is one of the oldest hackerspaces (and the birthplace of Makerbot), represented at the Faire by an impressive pile of electronic parts threatening to become self-aware at any minute. Alpha One Labs in Greenpoint had a table but I was never quite able to catch up with their representative, Psytek (which I was assured by another hacker is not his given name). I’m looking to cover their space and efforts in future posts.

Gary Oshust, owner of Spark Workshop, started looking for studio space for his sculpture work, ended up as a part-time landlord for other makers and artists in Sunset Park

The arguably newest workspace in the borough (a mere two weeks old) is Spark Workshop in Sunset Park. Owner Gary Oshust, a sculptor looking for studio space, found himself taking on a lot of space that he is renting out to other makers along with access to power tools, photo studio and gallery space. (Warning: the Brooklyn Artisan editorial team may find themselves experiencing flashbacks of their own adventure with running shared workspaces in an ex-industrial loft not so long ago.)

One notable approach to activating tools, expertise and craft in Brooklyn that deserves mention is  Fixers Collective, a group that gathers in Gowanus to repair broken things brought to them by others. As they say on their literature “If you can’t fix it, you don’t own it.”

Fixer Collective: bring them your tired, your broken, your wretched refuse. They will repair it or recast it for imaginative repurpose.

Brooklyn Makes It…to Queens at World Maker Faire 2012

WORLD MAKER FAIRE is a West Coast import that is becoming a huge event here every September. Now in its third annual appearance, the Faire this weekend drew massive crowds and it seems to have hit the city just at the crest of the “artisan” phenomenon.

Much of it is best described as “Geekstock,” with booth after booth of electronics gear and gadgets that whir, flash, beep, scuttle, fly, and roll. There were so many robot and science teams from MIT, Columbia, City Tech and other colleges and science high schools as well as random software and hardware aficionados packed into Flushing Meadow Park that for a few hours the average IQ per square foot must have spiked enormously. There were also squadrons of environmental activists, artists and craftspeople, and families dragging their kids around in hopes that enough science, math and engineering will seep in to improve the chance of admission in 12 years to the previously-mentioned elite schools.

Brooklyn was well represented among exhibitors and visitors, making it the ideal event for kicking off coverage of this very exciting part of the artisan movement, the convergence of science, engineering, art, and manufacturing that is best categorized as the “maker” movement.

The booth for Makerbot Industries of Brooklyn was mobbed with visitors evaluating the latest version of the 3D printing machine that is on the wish list for nearly everyone.

3D printing is the hot technology right now, garnering extensive interest at the Makerbot space and at many other booths showing competing printers as well as materials, software and creative output. Bre Pettis, CEO of Makerbot and coverboy of Wired magazine’s current issue, was a star attraction at the Faire.

Bre Pettis, CEO of Makerbot, presented show awards.

In coming months, Brooklyn Artisan will be covering 3D printing often as these products gain wider acceptance. At the Faire, there were clear signs that 3D has moved from the hobbyist stage. A few exhibitors in the craft area showed jewelry, small plastic vases, and even an espresso cup created using clay laid down in a printer and then fired in a kiln.

3D printing may be the cutting edge, but there were plenty of maker projects applying tech to old technologies. Brooklyn design consultancy Pensawas demonstrating a computer-driven wire bender they have been developing and releasing into the public domain. I would love some personalized wire coathangers!

The DIWire Bender bending.

Watch for more of my coverage of interesting high-, middle- and low-tech from World Maker Faire coming soon.

Newtown Creek Armada Launches in Greenpoint

September 29 and 30 are the last scheduled events.

SATURDAY’S DOWNPOUR and tornado warnings delayed the model boat launching until today, September 9, 2012, 1-4 pm, at the Newtown Creek Nature Walk in Greenpoint. The public art project will also be afloat and viewable September 15, 22, 29 and 30 at the same time and place.

One of the creators, artist Sarah Nelson Wright, had caught our attention with an earlier public art project, “Brooklyn Makes.” (Brooklyn manufacturing is part of Brooklyn Artisan’s beat.) You may have been one of the lucky 200 people to see it in October, 2009, or even one of the very avant 26 folks who backed it through kickstarter.com. Or you may–as we did–catch up with it via the video documentation on sarahnelsonwright.com, where Wright gives the backstory. “As manufacturing and fabrication have moved farther and farther from most people’s daily lives in America, we get more and more alienated from the stuff around us.” Where does it come from? Who makes it, and how do they? She would muse on such existential questions while walking around her neighborhood.

Since her creative turf is Greenpoint, the artist set out to show the answers. “I created videos of manufacturers in my neighborhood, with the intent to provide a window into the hidden world of urban manufacturing in Brooklyn today… to bring what happens inside industrial buildings out into the public view.” Dark buildings were brought to life with Wright’s “large, colorful video projections showing the vibrant and creative labor that takes place inside during the day.”

The Newtown Creek Armada is Sarah Nelson Wright’s most recent work. See the trailer for it.