Business Lessons from a Master

Where Park Place meets Flatbush, looking out through the front window.

Where Park Place meets Flatbush, looking out through the front window.

WHATEVER WE MAY THINK OF STARBUCKS COFFEE, THEIR PRICES OR UBIQUITY, we can all take a lesson from the new Starbucks location on Park Place at Flatbush/Seventh Avenue, where the oversized and under-busy 5 Guys burger place recently failed. The premises reportedly rents for $20,000 a month. Can even Starbucks bring in enough to do business there profitably? Time will tell, of course, but certainly the managers are trying to make a go of it.

Starbucks Chalkboard MessageLet’s infer some items for our checklist: Yes, Starbucks put out the welcome sign, literally, in chalkboard vernacular.

Yes, the Seventh Avenue Q/B subway stop is right there, and Starbucks has put in the pedestrian equivalent of a drive-by window: the long bar-height shallow counter right in front for commuters and other muffineers. There is enough open floor space for a long line at 8:40am, even allowing for a four-wheeler or two en route to Eladia’s Kids, near the 2/3 station.

Starbucks stroller parkingYes, the setup is neighborhood-savvy. Although the ramp at the entrance is wheelchair-friendly, the greater traffic is sure to come from the stroller-moms and -dads. Traffic control is smart: there’s stroller parking for the stay-awhile or coffee-date set.

The community bulletin board is right by the entrance, with a small mural in the style of the Starbucks-on-Seventh location (we hear the artist there is one of the partners).Starbucks changing table

There are more chalkboards in the back, toddler height, near the low table and small chairs, that signal little guys are welcome and allowed to roam free (relatively). There’s a play shelf with crayons and other amusements.

The half-dozen deep leather chairs welcome long-term loungers: those who want to read the Times thoroughly, say, or polish off the review copy of a new book. Easy-to-pull-up stools in a skateboard aesthetic allow kibitzers to interrupt them, but if the kibitizers really want to engage long enough to make their point, there are a few leather-cushioned stools around as well.

2013-04-29 11.21.54And blogger heaven: wi-fi and a huge, two-sided laptop-friendly work table. While the hard metal chairs might discourage you from settling in to finish your thesis here, they are a good sit for long enough to post a blog entry or handle email away from the kids.

We didn’t forget to check for the critical amenity! Yes, it’s here, the changing station in the bathroom. At this juncture of Park Slope/Prospect Heights, the diaper table really says, “Welcome, families.” Starbucks shows it knows.

Staying Motivated in a “401 k World”

v26-1FIRST IT WAS TOM FRIEDMAN writing in the New York Times two days ago about  the 401 k world where pension responsibility is thrust back on the individual worker, instead of custodial employers, unions, the Social Security Administration. Next came the Matthew Yglesias piece in Slate yesterday, “It’s a 401 k World and It Sucks.”

It’s hard for the small-business owner and artisanal producer – who’s very often the supply-buyer, the marketer, the Flea Market hawker, the copywriter and the chalkboard artist , and sometimes also holding down a day job too– to stay motivated in a such a low-payoff world. Too often there’s no über-corporation to put matching funds into one’s artisanal retirement account. But wait!

Let Bill Jones keep you pumped! Out of the pages of history comes a bunch of illustrated sayings of this fictional Brit, in inspirational posters put out by a printing company called Parker-Holladay. We’ve pulled some together from various archives, and mixed in others from sources like the Chicago-based Mather Company and the WPA, and will be posting them from time to time to fuel your creativity – and/or your staff.we-can-do-it

Because of the eras in which they were created, most are addressed to men, but it’s out of this tradition that WWII’s Rosie the Riveter came to celebrate and motivate the women who were serving the country. For the collector, poster historian and art director Steven Heller looks to the Reinhard Brown Gallery. (And just in case the artisanal chili-pepper face cream business never takes off, you might want to take out the thumbtacks and stash your dad’s Milton Glaser poster of Dylan with the psychedelic hair (1966) and even your Shepard Fairey Obama “Hope” poster into sturdy archival tubes.) Bill Jones Size of the Fight in the Dog

Chalk-worthy Announcements on 5th Avenue

Seen at 184 Fifth Avenue in Park Slope, HiHo Batik sharing its news from a recent issue of New York Magazine. This is a batik shop with a DIY spin.

Seen at 184 Fifth Avenue in Park Slope, news from a recent issue of New York Magazine.

The flip side of the HiHo Batik sign at 184 Fifth Avenue.

The flip side of the HiHo Batik sign.

THE HIHO BATIK STOREFRONT invites craft wannabes for a DIY session with a difference–in this case, the D stands for Dye. And its recent designation as a Best Thing about New York by New York Magazine is definitely something to chalk about. The crafts and storytelling session announcement for ages 2 to 4 sounds right on target this part of town (Park Slope).

Sargent’s Watercolors: How Does He DO That?

The Venice series: La Dogana was painted 102 years ago, using opaque and transparent watercolor, with wax resist on paper. At the Brooklyn Museum now until July 28. (Photo: Brooklyn Museum)

From the Venice series: La Dogana was painted 102 years ago, using opaque and transparent watercolor, with wax resist on paper. At the Brooklyn Museum now until July 28. (Photo: Brooklyn Museum)

OUR BROOKLYN MUSEUM’S SHOW OF NEARLY 100 WATERCOLORS BY JOHN SINGER SARGENT, created jointly with Boston’s Museum of Fine Arts — pooling art from both collections and wisdom from both museums’ curators and conservators — is every bit as good as you’ve probably read and heard by now. Good coverage is on the museum site and in Judith Dobrzynski’s piece in the New York Times, which tells how the successful society-portrait painter’s mid-life crisis sent him on the road to the Middle East and around Europe, watercolor kit in hand. When he was finally persuaded to show this work, he did not expect the flurry of acclaim his watercolors received here — at least until the art world’s fickle attention shifted to Cubism and abstract painting following the game-changing 1913 Armory Show.

A highpoint for me: Standing by Sargent’s actual painting and watching the accompanying wall-mounted video of someone knowledgeably copying it. As the hand filled in paint with brushstrokes this way and that, I stood rapt, lost in the delicious fantasy that I could do that — that in fact, I was doing that; that was my hand holding the brush. I invite you to share my fantasy anytime (and several times) between now and July 28. My advice is start early and go often — this is a once-in-a-generation show. You can also catch up with it in Boston October 13 to next January 20, and at the Museum of Fine Arts in Houston sometime after that.

The Bedouins shows the intensity of Sargent's more-accomplished techniques from 1905-1906. (Photo: Courtesy of the Brooklyn Museum)

The Bedouins shows the intensity of Sargent’s more-accomplished techniques from 1905-1906. (Photo: Courtesy of the Brooklyn Museum)

Spring Sunshine, Not a Moment Too Soon

SandboxSunshineOH, BoyinSandboxTHE JOY OF A BOY (or two) in the sun-warmed sandbox after a long, wet and wintry early spring.

Chalk Talk, resumed….

SEEN ON FIFTH AVENUE: When you rise from hibernation, feeling like–well, like a bear, here’s the cure. CoffeeTimeBear

Joy’s Best of Brooklyn for the beginning of March

Biodynamic wine…and cheese…and beer, always beer • food shopping renewals • talks about dinners and sports books • the original New Orleans Jazz Band
Themed merch at Brooklyn Museum's store. (Photograph by Brooklyn Artisan Photo Pool.)

Themed merch display at Brooklyn Museum’s store. (Photograph by Brooklyn Artisan Photo Pool.)

Supermarket News

fairwayFriday, March 1 Fairway Red Hook re-opening! “We love this neighborhood,” says Fairway’s website. The feeling is quite mutual…and we can all celebrate starting at 8am as this foundation of the Red Hook community opens for business after four months of renovations and restoration after Sandy. Of course Marty is going to show up, along with performances by Brooklyn Dodger Symphony Band and an appearance by Brooklyn-based Miss America, Mallory Hytes Hagan. Fairway has partnered with Restore Red Hook to continue supporting those hit by Sandy—the small businesses, residents, employees—and will match donations up to $20,000. PLUS: Red Hook Lobster Pound and Red Hook Winery will reopen on Friday too.

We Were Heard Windsor Terrace Green Beans. Back in June 2012, Key Food, the only viable, non-bodega supermarket in Windsor Terrace, suddenly closed, leaving residents without a full-service place to shop for food. Worse, the landlord then leased the space to pharmacy-giant Walgreens creating a dearth of local food shopping choices, along with potentially jeopardizing business at two well-liked local pharmacies. Both the landlord and Walgreens representatives refused to discuss the neighborhood’s desire to include a grocery store in any of the plans.

Summer, 2012 protest. (Photograph, DNAinfo/Leslie Albrecht)

Summer, 2012 protest. (Photograph, DNAinfo/Leslie Albrecht)

This story is being tagged co-working, grassroots, citizen advocacy, sustainable markets, neighborhood-supported small business.

While the Windsor Terrace Key Food was bona fide awful to many, it was still important to this community of 12,000—enough, so that neighbors banded together to form Green Beans Not Walgreens, a grassroots resistance organization with the message that any Walgreens would be boycotted unless a sustainable fresh food market was worked into the plans. Citizen advocates, community leaders and local elected officials were initially rebuffed by corporate Walgreens, but pressure intensified to get the message heard. On February 21, the community received more positive news from Walgreen officials and Key Food corporate representatives that a hybrid space would be developed to include a “state-of-the-art” Key Food as part of the Prospect Avenue space. Next up: many residents have the means to shop at more upscale food businesses (Fairway, Union Market, Park Slope Food Coop, Fresh Direct, Trader Joe’s, an impending Whole Foods, even Costco) so Key Food will need to earn its reputation to be taken seriously. In this neighborhood that values shopping locally, especially the Prospect Park West shopping strip, there is still a lot of concern that small-town friendly Ballard Pharmacy and Oak Park Pharmacy will be priced out of business by the Walgreens pharmacy. The fight continues on.

globes

What a difference it makes to the neighborhood when a shop owner cares about their place!

Elsewhere…

< Friday, March 1 Open House/Cocktail Party at Windsor Place Antiques & Ephemera. Owner Rebecca Rubel is a Brooklyn Flea regular and has had an Etsy store since 2009. Her first brick-and-mortar shop is located on a corner site that was for decades an eyesore of a legal office, but now showcases her love of maps, especially large school maps, globes, and all other sorts of well-loved stuff, displayed in eye-catching, clever groupings. Windsor Terrace. 6pm-8pm.

preservationJazz

Rolling Stone calls Brooklyn Bowl “…one of the most incredible places on Earth.”

Friday, March 1 Preservation Hall Jazz Band performs at Brooklyn Bowl. Don’t miss the one-and-only from New Orleans. The Preservation Hall Jazz Band, dating to 1961, has a mission to nurture and perpetuate the art form of New Orleans Jazz. PHJB Creative director Ben Jaffe is the son of the original founders, Allan and Sandra Jaffe, and has spearheaded programs such as the New Orleans Musicians Hurricane Relief Fund. Sound familiar? At Brooklyn Bowl’s performance space, in the former Hecla Iron Works (circa 1882), you’ll hear great music, enjoy food from Blue Ribbon, and can even get in a round of bowling at one of the 16 LEED-certified lanes. Advanced tickets for PHJB are sold out, but limited admission for $20 will be available at the box office at 6pm for the 8pm show. Williamsburg.

DinnerLoveStorySaturday, March 2 Dinner, A Love Story, a cookbook tasting event at powerHouse in Park Slope. Melissa Vaughan (The New Brooklyn Cookbook) moderates this sampling of dishes from Jenny Rosenstrach’s Dinner, A Love Story. Jenny notes that she’s kept a diary of every single thing she’s eaten for dinner since 1998; Dinner A Love Story is her website devoted to helping parents figure out how to get family dinner on the table. Park Slope. 4pm-5pm.

Pouring at Littlefield.

Pouring at Littlefield on Saturday.

Saturday, March 2 Urban Brew Fest and Craft Beer Festival at Littlefield. More than 50 craft and specialty brewers will be pouring at Littlefield’s sustainably-renovated warehouse. Food and music will keep you on your toes. Advanced ticket purchase recommended. Gowanus. 12pm-9pm.
Suggested reading: New York’s Ale Awakening: How a Cocktail City Learned to Love Beer

Saturday, March 2 Intro to Cheese Making at 3rd Ward. This class will demystify the steps of cheese making from milk to cream to curd and will teach you how to make creme fraiche, cultured butter, mascarpone and cream cheese. You’ll also take home a cheese-draining basket, and recipes using the freshly-made products and other creamery ideas. Williamsburg. 1:30pm-4:30pm.

catSunday, March 3 Community Bookstore and PS 321 host Writers Series #2: Influential contemporary books about sports. A discussion by sports journalists (and PS 321 parents): Steve Busfield, sports editor of Guardian US; Howie Rumberg, sportswriter at The Associated Press; Ralph Russo, national college football writer at The Associated Press. Moderated by Ezra Goldstein, co-owner of Community Bookstore (and originator of the unofficial Brooklyn Artisan mascot cat chalkboard). This event is geared toward adults, although children are welcome. At Community Bookstore, Park Slope. 2pm.

(Photograph from Jenny & François Selections.)

Domaine Binner Winery, Alsace. (Photographs from Jenny & François Selections.)

Natural Winemakers’ Week,
February 28-March 6

Organic, natural and biodynamic winemakers from France, Italy and Oregon will be in NYC for a week of wine dinners, classes and tastings. Here’s what’s featured in Brooklyn:
Saturday, March 2 Natural Wine 101 at Brooklyn Wine Exchange. Louis/Dressner Selections will introduce some of their favorite producers of small, family-owned wineries. Cobble Hill. 4pm.
Tuesday, March 5 Ides Bar at Wythe Hotel will throw a party featuring all the winemakers, 20 wines by the glass, a DJ, and a great view of Outer Brooklyn’s skyline. If you need an excuse to visit this cool hotel, this could be it. Williamsburg. 8pm-12am.

Loup Blanc Winery, Bize-Minervois.

Loup Blanc Winery, Bize-Minervois.

Wednesday, March 6 stop by Fermented Grapes for a free wine tasting with winemaker Loup Blanc. Prospect Heights.
Wednesday, March 6 winemaker dinner at The Farm on Adderley. Four course dinner paired with wines from Les Chemins de Bassac from Languedoc, France, and Pogiosecco from Tuscany, Italy. Reservations essential—the wine dinners hosted in the back room at The Farm are rumored to be delicious and a lot of fun. Ditmas Park. 8pm.

2todoNOTEJoy Makon curates Brooklyn Artisan’s Craft & Design coverage and creates the weekly Best of Brooklyn lists. Send items for listings to brooklynartisan@joymakondesign.com

Chalk-o-late Time! Meet the Beers Family!

A timely reminder might save some embarrassment.

A timely reminder might save some embarrassment.

The general invitation is good, very friendly. (Photographs by Brooklyn ARtisan Photo Pool)

The general invitation is good, very friendly. (Photographs: Brooklyn Artisan Photo Pool)

EXTRA! EXTRA! READ ALL ABOUDDIT!!  There’s a newsboy aspect to the chalkboard easels calling out info and reminders as we make our way home from the workday, and a smile-worthy sign strikes an especially welcoming note.

Grounded! A Chalkward Moment at 200 Fifth

200 Fifth Chalkboard FlatSO THE BIG BAD WOLF CAME DOWN THE AVENUE and outside 200 Fifth he smelled something really good, so he huffed and he puffed and he … blew over the chalkboard easel. After Superstorm Sandy, this hardly qualifies as a weather disaster, but on a gusty night, our favorite form of outdoor advertising may have to play indoors . (Photo by Brooklyn Artisan Photo Pool)