CHALKBOARDS ARE A TIME-HONORED PRACTICE IN THE FOOD BIZ. Think of bistro menus propped on bentwood chairs in Paris, think of kosher deli listings on overhead blackboards while everyone’s shouting out orders, think of chalkboard easels outside restaurants along the streets and avenues of Brooklyn. Chalkboards can be as quick ‘n’ easy or as glamorous as the establishment requires. (Starbucks, for instance.)
After all, unlike print on paper, all you need to change an entrée (or adjust the prix fixe) is a moist bar cloth, and presto! The slate is as erasable as an iPad. The original tabula rasa. A little inspiration, a little colored craie (French talc stick), and the board becomes an invitation to express yourself or your business’s image. To quote your favorite philosopher or reference your favorite comics. To DIY or yield to your betters. In general the medium is fluid rather than stiff, friendly rather than formal; compare the above with the same Union Hall‘s logo at right.
From time to time over the next few weeks, Brooklyn Artisan will be sharing what we’ve seen through our lenses, with comments or not – mostly just letting the chalkistas speak for themselves.