Getting Your Message Across?

sayitwithsnapIT’S A 140 CHARACTER WORLD NOW, and what used to be called a magazine article is now “long-form journalism.” But this Mather poster advocates not only brevity but “snap.” Brooklyn Artisan long ago offered thoughts on quotability, but here snap means directness, too.

Some examples of this are in the Brooklyn Artisan photo pool. A favorite:ChalkWoodlandURhungry


  1. Joy Makon says:

    I’ve been hearing “snap” used often as in “Oh snap! I forgot to lock the door.”
    See this post:



  1. […] might quibble about how “objective” the pep talk is, but the Bill Jones motivational posters have clear […]


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